Retargeting Lists For Segments
Want to turn serve Facebook Ads to only people in a specific Segment? That sounds really smart. In fact it sounds like the most powerful type of retargeting available.
First create a Segment or navigate to a pre-existing Segment.
Then click Marketing > Create Retargeting List.
This will generate a text file with all of the email addresses for people in that Segment.
Now navigate to your Facebook Ads Power Editor.
Click on Audiences.
Now click on Create Audience > Custom Audience.
Select Customer List.
Follow the prompts to upload your text file or copy-paste the names.
Once you have named and saved your Custom Audience you can now serve ads to only those people on Facebook.
Think about how valuable this is …
- Serve ads for a new product launch to people who are already Buyers (major cross selling opportunity)
- EXCLUDE your current buyers for ad campaigns intended to attract New Leads (don’t waste your lead acquisition dollars on people who are already on your list, duh)
- Serve ads for a product webinar to people who have opened a bunch of emails but have not yet purchased a product (hot leads ready to make their first purchase)
We’re working on a solution to let you create Custom Audiences in your Facebook Ads account with one click in SegMetrics. Want this feature now? Email us at firstname.lastname@example.org to let us know.