Quora Ads

When tracking Quora Ads with SegMetrics, you will need to configure your ads with the appropriate tracking value.

In order for SegMetrics to track your ad-spend effectively, you need to add the  ad_id to the end of the Landing Page URL for each of your ads. Note: Your ad_id will need to be added manually, as Quora does not currently support automatic ad variables like {campaign_id} or {ad_id}.

Here's how to set up your ad-tracking for Quora Ads

  1. Make sure that the SegMetrics Tracking Pixel is installed on your site & landing pages.
  2. From your Integrations Page, click on "Manage Settings" for Quora Ads, and choose "Install Ad Tracking"
  3. Here will be a list of all the ads that we've detected as currently being active, and need to be updated.
  4. Log into your Quora Ads account, and click Edit
  5. Copy the ID from the URL in your browser. This is your ad id.
  6. Scroll to the URL formatting section of the ad and add the query string ?ad_id=YOUR_AD_ID at the end of the Landing Page URL
  7. NOTE: If you already have a query string (UTMs or other information) add &ad_id=YOUR_AD_ID at the end instead:

Note: If you have a number of ads to update, you can do so with Quora's bulk ad editor.

Setting up Quora Lead Gen Ads

Quora Lead Gen Ads provide an easy way to generate marketing leads without the users ever having to leave Quora. However, as the leads never leave Quora's site, tracking can become a challenge. By using Zapier's Quora Lad Gen Forms Integration together with your Email Marketing Platform, it's easy to get your Quora Leads into SegMetrics!

How the Integration Works

Since Quora Lead Ads don't automatically import into your Email Marketing Platform, you most likely already have a Zap set up to send the Leads into your marketing funnel. You can either create a new Zap, or add a second action onto the existing app to send that data into SegMetrics. We'll assume that you already have a Zap set up to send your Quora Leads into your marketing system.

Connecting SegMetrics to Zapier

  1. If you haven't already, follow our instructions on connecting SegMetrics to Zapier.
  2. For the action select "SegMetrics" as your App, and Track Page View as your event
  3. For the URL enter a URL that you can easily remember as belonging to the Quora leads. We recommend using a URL like https://quora.com/leads/
  4. After the URL make sure that you add in ?ad_id= followed by the Ad ID field from the Lead Gen Ad Trigger
  5. In the Email field, use the email address from the Lead Gen Ad Trigger
  6. In the Referrer field enter "quora.com" (without the quotes)
  7. Click Continue and Save your Zap. You're done!

Warning about URL Shorteners

It has come to our attention that most URL Shorteners will remove all UTM and Ad Tracking from the final URL,which breaks tracking in SegMetrics, Google Analytics, Infusionsoft, and any other tracking systems that you may use. We highly recommend using your FULL URL when creating ads, or use a custom redirection service that will keep the UTM and Ad Tracking values.

You can test this by taking your link shortener, and adding ?utm_campaign=test to the end of it.


Shortened URL https://bit.ly/2LQwjlZ
Test URL https://bit.ly/2LQwjlZ?utm_campaign=test
GOOD https://segmetrics.io?utm_campaign=test
BAD https://segmetrics.io

If your final URL has the UTM value still attached, then your URL shortener will work. If not, we recommend using the full URL.

(NOTE: Bit.ly USED to pass UTM values to the final page, but they discontinued that feature. Be mindful that third party systems can change at any time)

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