How do I view a contact's journey
Understanding what caused a lead to purchase is one of the most important aspects of your marketing funnels.
Now, there’s an easy way to see which ads, emails or webinars brought in new leads. And which ones turned leads into customers. Introducing SegMetrics Customer Journeys.
SegMetrics now automatically tracks your leads across every site, every email and every sales ad. Giving you a full view of your customer’s journey.
Filter and report on which of your marketing assets caused people to opt in vs purchase. See every touchpoint that a contact makes, and learn what makes you money, and what doesn’t.
Accessing your Contact Journey
1. From any report, click on a Lead, Customer, or Revenue metric. This will pull up the Contact/Customer Ledger
2. Click on any of the email addresses with in the ledger to open up that contacts full journey.
3. Click the Filter Activities drop down to filter the journey to see or remove specific contact activities such as tag, page view and more.
