Which Facebook Ads Metrics Are Available in SegMetrics?

When you connect your Facebook Ads account to SegMetrics, the last month of data is automatically imported. SegMetrics directly imports:

  • Impressions
  • Clicks
  • Spend

These are saved at a granular level of each ad, ad group and campaign.

The campaign data will be matched up to that from your CRM and payment processor. That way you can see the true numbers, not the guess according to Facebook. Your Ad Report will automatically show:

  • The actual leads who clicked on your ads
  • Conv. Rate
  • Cost per acquisition
  • Return on Ad Spend (RoAS)

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