New Lead Revenue

New Lead Revenue is the dollar amount that any leads added during this time period.

The main difference between New Lead Revenue and Revenue is that New Lead Revenue:

• Only includes revenue generated from Leads who were created during this time period
• May include revenue generated from outside this time period.

So if you have a lead who signed up during the report, and purchased a $90 product a month later, that revenue would be included in the New Lead Revenue, but not in the standard Revenue.