How much historical data is synced when you first connect to SegMetrics?
When SegMetrics is integrated with an app, it will import your historical data.
Once the app is connected and actively syncing data we store it in our own database. This allows us to accumulate data over time so that you can report on more historical data in your SegMetrics reports.
Connecting to a CRM
When you connect SegMetrics and a CRM (Infusionsoft, Drip, Hubspot, etc), all historical data from your account is synced.
Connecting to a Payment System
When you connect SegMetrics and a payment gateway or checkout system(Stripe, PayPal, etc), all historical data from your account is synced.
Connecting to an Ad integration
When you connect SegMetrics and an ad integration (Facebook, Adwords, Bing, etc), the last month of ad spend, clicks and impressions for all currently active ads is imported.
Lead attribution will start as soon as the ads are configured for tracking.