WebinarNinja

SegMetrics allows you to track leads acquired through WebinarNinja by simply adding the tracking pixel to each webinar you want to track. This integration enables you to connect webinar registrations with your complete customer journey in SegMetrics.

Get the SegMetrics Tracking Code

1. In SegMetrics, go to your Site Setup page from the gear in the top menu, and copy the pixel code.
2. If you haven't configured your Tracking Code previously, check out the Installing the Tracking Pixel instructions to set up your site correctly.

Install the SegMetrics Tracking Code

1. Install the SegMetrics Tracking Code as normal on your Website. This ensures that all visitor activity on your site is tracked before they register for your webinar.
2. Embed the webinar registration form on your website to keep visitors on your domain during the registration process.
3. Set up a custom thank you page with the SegMetrics tracking pixel to complete the tracking chain.
4. That's it! SegMetrics is now set up to track leads for your WebinarNinja webinars.

Embed Webinar Registration Forms

To provide a seamless experience and ensure proper tracking, embed WebinarNinja registration forms directly on your website rather than sending visitors to external registration pages.

How to Create an Embedded Registration Form

1. In WebinarNinja, click the "Integrations" icon from the left menu.
2. Click the Registration Form tab.
3. Click the blue "+Create New Form" button.
4. Choose the webinar you want to create a form for and click "Continue".

• Note: If you don't see your webinar listed, it may be unpublished. Publish your webinar first, then try again.

5. Customize your registration form:

• Set up the initial text for the registration form
• Use the formatting options to match your brand
• Enter custom text for the registration button
• Add custom fields if you need additional information from registrants

6. Copy the embed code provided and paste it into your website where you want the registration form to appear.

Benefits of Embedded Forms

• Seamless User Experience: Visitors can register without leaving your website
• Better Tracking: All interactions remain on your tracked domain
• Brand Consistency: Registration forms match your website design
• Higher Conversion Rates: Reduces friction in the registration process

Note: Embedded registration forms are only available for free webinars. Paid webinars do not support embedded registration forms.

For detailed instructions, see WebinarNinja's guide: Embed a Registration Form to Your Website

Set Up Custom Thank You Pages

Custom thank you pages are crucial for maintaining tracking continuity and providing additional engagement opportunities after registration.

How to Configure a Custom Thank You Page

1. In WebinarNinja, find the webinar you want to edit from My Webinars.
2. Click Options to the right of the webinar, then select Webinar Settings.
3. Scroll down to the Thank You Page Settings section.
4. Select "Redirect to your custom thank you page" option.
5. Enter the URL of your custom thank you page where participants should be redirected.
6. Optional: Check "Use these settings as default for all new webinars" if you want to apply this setting to future webinars.
7. Click Save Changes.

Creating an Effective Custom Thank You Page

Your custom thank you page should include:

• SegMetrics tracking pixel installed in the page header
• Clear confirmation that registration was successful
• Next steps or additional resources
• Calendar integration links for easy scheduling
• Social sharing options to increase webinar reach
• Additional offers or related content to maximize engagement

Benefits of Custom Thank You Pages

• Brand Consistency: Keep users within your branded experience
• Enhanced Tracking: Maintain complete visitor journey tracking
• Additional Engagement: Opportunity to present related offers or resources
• Better Analytics: Full control over conversion tracking and user behavior

For detailed customization options, see WebinarNinja's guide: Use a Custom Thank You Page

How to use WebinarNinja in SegMetrics Reporting

Since WebinarNinja is used for lead generation/ESP purposes, it appears in the following SegMetrics reports:

• Acquisition Reports: tracks newly created contacts from webinar registrations
• Nurture Reports: tracks contacts who received tags or list additions
• Engagement Reports: tracks contacts who visited pages or engaged with emails
• Orders Reports: tracks contacts who made purchases after webinar attendance
• Subscriptions Reports: tracks contacts who started subscriptions

Tracking Webinar Performance

With proper implementation, SegMetrics will track:

1. Initial Website Visits: Before webinar registration
2. Registration Events: When visitors complete the embedded form
3. Thank You Page Views: Confirmation of successful registration
4. Email Engagement: Follow-up sequences and webinar reminders
5. Webinar Attendance: If attendance tracking is implemented
6. Post-Webinar Actions: Sales, additional registrations, or other conversions

This complete tracking allows you to measure:

• Registration conversion rates from different traffic sources
• Attendance rates by registration source
• Long-term customer value from webinar attendees
• ROI of webinar marketing campaigns

Frequently Asked Questions

Q: Do I need to install tracking on both my website and the WebinarNinja registration pages?

A: By using embedded registration forms and custom thank you pages with SegMetrics tracking installed, you can keep all interactions on your tracked domain, ensuring complete visibility into the customer journey.

Q: Can I track webinar attendance in SegMetrics?

A: While SegMetrics will track registrations through your embedded forms, webinar attendance tracking depends on your specific setup. You can add additional tracking pixels to post-webinar pages or use webhooks for more detailed attendance data.

Q: What's the difference between using embedded forms vs. WebinarNinja's default registration pages?

A: Embedded forms keep users on your domain with your SegMetrics tracking active, while default registration pages redirect users to WebinarNinja's domain where your tracking pixel isn't present. Embedded forms provide better tracking and user experience.

Q: Can I add custom fields to embedded registration forms?

A: Yes, any custom fields you add to your WebinarNinja registration form will remain when you embed the form on your website. This allows you to collect additional information while maintaining the embedded experience.

Q: How do I ensure my custom thank you page is properly tracked?

A: Make sure your custom thank you page has the SegMetrics tracking pixel installed in the head section, just like your other website pages. This ensures that post-registration activity is properly attributed to the webinar registration source.