Connect Twitter Ads with SegMetrics: Setting Up Ad Tracking

When tracking Twitter Ads with SegMetrics, you will need to configure your ads with the appropriate tracking value.

In order for SegMetrics to track your ad-spend effectively, you need to add a unique AdId to the URL in your Ad/Tweet. Because Twitter does not support dynamic ad variables, you'll need to use SegMetrics to generate the AdId decorated URLs.

From your Ad Configuration page, enter the URL for each ad / tweet you want to publish  in the "Original" field and we'll update it with an appropriate unique ad_id value:

Here's how to set up your ad-tracking for Twitter 

  1. Make sure that the SegMetrics Tracking Pixel is installed on your site & landing pages.
  2. From your Integrations Page, click on "Manage Settings" for Twitter , and choose "Setup Ad Tracking"
  3. Here will be a list of all the ads that we've detected as currently being active, and need to be updated.
  4. Go into Twitter to install the tracking values into the appropriate ads.

Warning about URL Shorteners

It has come to our attention that most URL Shorteners will remove all UTM and Ad Tracking from the final URL,which breaks tracking in SegMetrics, Google Analytics, Keap, and any other tracking systems that you may use. We highly recommend using your FULL URL when creating ads, or use a custom redirection service that will keep the UTM and Ad Tracking values.

You can test this by taking your link shortener, and adding ?utm_campaign=test to the end of it.


Shortened URL
Test URL

If your final URL has the UTM value still attached, then your URL shortener will work. If not, we recommend using the full URL.

(NOTE: USED to pass UTM values to the final page, but they discontinued that feature. Be mindful that third party systems can change at any time)

Tracking URLs in Posts

When you update the Ad Tracking for promoted posts, Twitter will automatically update any links in the body of the ad copy for that specific ad, just like it would for any other CTA.

That means that all your promoted post and page ads track clicks and conversion through to SegMetrics, without modifying your original post.

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