Connecting Google Ads with SegMetrics: Offline Conversions

Out of the box, SegMetrics’ ad attribution model is able to recognize when you gain new leads and customers as a result of ad clicks. We’re also able to attribute that lead’s first purchase back to the ad, even if the lead doesn’t purchase right away and returns later to buy. That’s great for understanding how your ads are performing at a high level, but the more data you’re able to send back to Google the better they can optimize your ads and audiences to further improve future conversion potential. 

With our Automatic Offline Conversions feature, we’ll start sending all conversions back to your ads account to help optimize how Google serves your business. In turn Google will more effectively get your ads in front of the people who are most likely to convert and buy your products. 

Enabling Google Offline Conversions

To enable Google Offline Conversion:

  1. Click the Gear icon at the top right of your account
  2. Click Integrations
  3. From the Integrations page, find the Google AdWords Integration
  4. To the right of the integrated account, click Settings
  5. Click Setup Ad Tracking
  6. Scroll to the bottom of the page to the Automatic Offline Conversions setting
  7. Enable the setting for each desired ad account shown in this integration
  8. Click Save Offline Conversion Settings

If you have multiple Google Ads integrations connected, you’ll need to repeat those steps for each account.

And that’s it, no other action needs to be taken to start automatically sending offline conversion back to your Google AdWords account.  Every morning, SegMetrics will gather every purchase that we can tie back to an ad click from the previous day and send it over to Google.

What information gets sent back to Google's API?

  • Click ID
  • Conversion Value
  • Conversion Date Time
  • Order ID (Invoice ID)
  • Conversion Action (always "SegMetrics Offline Conversion", created by us)

How long is the click window for offline conversions?

Clicks are tracked for 90 days. If a purchase occurs and the last click was from 91 days beforehand, it will not be sent back to Google as an offline conversion.

Do I need to create a Conversion Action inside of my Google AdWords account for Offline Conversion? No, once you enable the automatic offline conversion setting, we’ll create the conversion action for you in your AdWords account. The new action will be titled “SegMetrics Offline Conversion”.

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