Understanding Tracked URLs

The Tracked URLs area in your SegMetrics account displays the most recent URL paths that have been tracked by the SegMetrics tracking snippet. You'll be able to view the path name, unidentified and identified visits.

Data displayed for each URL

• Path Name - The URL that has been tracked
• Anonymous - The number of unidentified visitors who have clicked the URL in the last 60 days
• Identified - The total number of identified visitors who have clicked the URL

The difference between Unidentified and Identified visitors

• Identified visitor: A contact who is currently known to SegMetrics. This means that the visitor's email address currently lives in your connected CRM and also has been synced in your SegMetrics account.
• Unidentified visitor: Any visitor that is not known to SegMetrics. This generally means that the visitor is also unknown in your connected CRM.

Why track URLs

URL tracking provides valuable insights that help you understand your marketing performance and customer behavior:

1. Marketing Attribution

• Campaign performance - See which pages drive the most traffic from your marketing campaigns
• Content effectiveness - Identify which blog posts, landing pages, or resources generate the most engagement
• Conversion path analysis - Understand the customer journey from first visit to conversion

2. Lead Intelligence

• Visitor identification - Track when anonymous visitors become identified leads
• Engagement scoring - Monitor which content prospects consume before converting
• Behavioral triggers - Set up automated follow-ups based on specific page visits

3. ROI Optimization

• Resource allocation - Focus marketing spend on pages that drive results
• Content strategy - Create more content similar to high-performing pages
• User experience - Identify popular content to improve site navigation and design

How to view your tracked URLs

To view your tracked URLs:

Click the Gear icon at the top right of your account

Click Site Setup

Click Tracked URLs

Once on the Tracked URLs page, you'll see the URL paths that have recently been tracked by your SegMetrics tracking pixel, along with the data points described above.

Troubleshooting missing URLs

Not seeing URLs that you think should be tracked?

The most common reason you would not see a URL being tracked is your SegMetrics tracking pixel has not yet been installed on those URLs. If the tracking snippet is installed, it is likely that the URL has not yet had any visits. Make sure the URL is accessible to potential visitors by directing traffic to that page through your email content or paid ad content.

Common troubleshooting steps

1. Verify tracking pixel installation

• Check that the SegMetrics tracking snippet is properly installed on the missing pages
• Ensure the tracking code appears in your website
• Test the tracking pixel using browser developer tools

2. Check for recent traffic

• URLs only appear after they've received at least one visit
• Drive traffic to the page through email campaigns, social media, or paid ads
• Allow 24-48 hours for data to appear after initial visits

3. Confirm URL accessibility

• Ensure the page is publicly accessible (not password-protected or behind a login)
• Check that the page doesn't have a "noindex" meta tag that might prevent tracking
• Verify the page loads properly without errors

4. Review tracking pixel conflicts

• Check for JavaScript errors that might prevent the tracking pixel from firing
• Ensure other tracking scripts aren't interfering with SegMetrics tracking
• Test in different browsers to rule out browser-specific issues

5. Validate URL format

• Confirm you're looking for the correct URL path (SegMetrics tracks the path after your domain)
• Check for URL redirects that might change the tracked path
• Consider URL parameters that might create multiple entries for the same page

Frequently Asked Questions

Q: How long does it take for a new URL to appear in the tracked URLs list?

A: URLs typically appear within 24-48 hours after receiving their first tracked visit. The tracking pixel must be installed and the page must receive at least one visitor.

Q: Why do I see more anonymous visitors than identified visitors?

A: Anonymous visitors are those not yet known to your CRM system. This is normal, especially for new content or pages that attract first-time visitors who haven't yet provided their contact information.

Q: Can I track URLs on different domains?

A: Yes, but you'll need to install the SegMetrics tracking pixel on each domain you want to track. Each domain requires its own tracking snippet installation.

Q: Do URL parameters affect tracking?

A: Yes, different URL parameters (like utm_source or utm_campaign) may create separate entries in your tracked URLs list, as SegMetrics tracks the complete URL path.

Q: How far back does the tracked URLs data go?

A: The Tracked URLs section shows recent activity, with visitor counts typically covering the last 60 days. For historical analysis, use the main reporting sections of SegMetrics.

Q: What if my tracking pixel is installed but URLs still don't appear?

A: Check for JavaScript errors, ensure the page is publicly accessible, verify there are no conflicting scripts, and confirm the page has received actual visitor traffic.

Q: Can I see individual visitor behavior on tracked URLs?

A: The Tracked URLs section shows aggregate data. For individual visitor tracking and behavior analysis, use the contact and lead tracking features in other parts of SegMetrics.