Unbounce

SegMetrics allows you to track leads acquired through Unbounce by simply adding the tracking pixel to the pages you want to track. When a customer opts in through an Unbounce page, their contact information will be sent to the Email Marketing Platform that you have configured in SegMetrics. You'll also want to connect the web history of those leads into the full customer journey by installing the tracking pixel on your Unbounce pages.

Get the SegMetrics Tracking Code

1. In SegMetrics, go to your Site Setup page from the gear in the top menu, and copy the pixel code.
2. If you've never configured your Tracking Pixel before, check out the Installing the Tracking Pixel instructions to set up your site correctly.

Install the SegMetrics Tracking Code to Your Unbounce Pages

You'll need to install the tracking pixel on your Unbounce pages by following the instructions below. This can be done using Unbounce's Script Manager for domain-wide tracking.

Install the Tracking Code in Unbounce's Script Manager

1. From within the Unbounce admin panel, click Settings.

2. Click Script Manager.
3. Click Add a Script.
4. Select the option for Custom Script.
5. Name your script "SegMetrics".

6. For the script "Placement" select Head.
7. For the "Include On" select All.
8. Copy and paste your SegMetrics Tracking Pixel in the Script Box.
9. Select the domains you'd like to include the script. Click Select All to select all domains listed on that page.
10. Click Save and Publish Script.

Note: Script Manager requires your own custom domain. You cannot use this feature with the test domain 'unbouncepages.com.'

How to use Unbounce in SegMetrics Reporting

Since Unbounce is a lead generation/ESP integration, it appears in the following SegMetrics reports:

• Acquisition Reports: tracks newly created contacts
• Nurture Reports: tracks contacts who received tags or list additions
• Engagement Reports: tracks contacts who visited pages or engaged with emails
• Orders Reports: tracks contacts who made purchases
• Subscriptions Reports: tracks contacts who started subscriptions

When visitors complete forms on your Unbounce pages, SegMetrics will automatically track their journey from the initial page visit through to conversion, allowing you to see the complete customer journey and measure the effectiveness of your landing pages.

To view your Unbounce lead data:

1. Navigate to Acquisition reports to see new contacts generated from your Unbounce pages.
2. Use Engagement reports to track how contacts interact with your pages after the initial conversion.
3. Filter reports by specific Unbounce pages or campaigns to measure individual landing page performance.

Frequently Asked Questions

Q: Do I need to install the tracking pixel on every Unbounce page?

A: Using Script Manager, you can install the tracking pixel once and have it applied to all pages under the same domain. This is the recommended approach for comprehensive tracking.

Q: Can I track conversions that happen outside of Unbounce?

A: Yes, SegMetrics will track the complete customer journey even if conversions happen on external pages, as long as the customer email addresses match between systems and you have the SegMetrics tracking pixel installed on your conversion pages

Q: What's the difference between page-level scripts and Script Manager?

A: Page-level scripts are added to individual landing pages, while Script Manager applies scripts across all pages in a domain. Script Manager is more efficient for tracking pixels that you want on every page, and domain-level scripts load after page-level scripts.

Q: Will the tracking pixel slow down my Unbounce pages?

A: No, the SegMetrics tracking pixel is lightweight and loads asynchronously, so it won't affect your page loading speed. When installed in the Head placement, it ensures proper tracking without impacting user experience.

Q: How do I verify that the tracking pixel is working correctly?

A: After installing the pixel and publishing your pages, visit one of your Unbounce pages and complete a test form submission. You should see the lead appear in your connected email marketing platform and in SegMetrics within a few minutes.