How to Use the SegMetrics Facebook & Chrome Extension

The SegMetrics Chrome extension provides side-by-side comparison of your SegMetrics advertising data directly within Google Ads and Facebook Ads managers. This allows you to see more accurate attribution data alongside platform metrics for better campaign optimization.

Important: SegMetrics data will be slightly different from what you see in Facebook and Google, as it provides more comprehensive attribution tracking.

Download and Installation

Download the Extension

Visit the Chrome Web Store
Click Add to Chrome to install the extension
Confirm the installation when prompted

Configure Your Credentials

Navigate to your Google Ads or Facebook Ads Manager
Click on the SegMetrics extension icon in your browser
Enter your SegMetrics credentials:

Account ID: Found in Account Settings
API Key: Also found in Account Settings

Save your credentials to complete setup

Using the Extension

Side-by-Side Data Display

Once configured, the extension automatically displays SegMetrics data on the right side of your ads manager interface. The extension updates automatically when you navigate between:

Campaigns
Ad Sets
Individual Ads
Google ads manager example:

FB Ads manger example:

Real-Time Updates

The extension synchronizes with your current ads manager view, showing relevant SegMetrics data for the campaigns, ad sets, or ads you're currently viewing. Data refreshes automatically as you navigate through different sections. \ The SegMetrics data in the extension updates as often as the rest of your SegMetrics data within your account.

Customizing Your View

Accessing Settings

Click the gear icon at the bottom of the extension panel to access customization options.

Attribution Models:

First Touch Attribution
Last Touch Attribution

Metrics Selection:

New Leads
Revenue
ROAS (Return on Ad Spend)
Custom metrics available in SegMetrics reports
Add Metric button for additional data points

Account Management:

Switch between SegMetrics accounts
Logout option next to account name
Date range synchronization with ads manager

Troubleshooting

Data Not Appearing

If you're not seeing SegMetrics data in the extension:

Refresh the ads manager page - This often resolves initial loading issues
Check date ranges - Ensure the date range in your ads manager matches available SegMetrics data
Verify credentials - Confirm your Account ID and API Key are correct in the extension settings

Switching Accounts

To switch between SegMetrics accounts:

Click the gear icon in the extension
Find the logout button next to your current account name
Log out and enter new credentials

Date Range Synchronization

The extension attempts to match the date range you're viewing in your ads manager. If data seems inconsistent, verify that:

Your ads manager date range includes periods with SegMetrics tracking
The selected timeframe has sufficient data for comparison

Key Features

Comprehensive Metrics: Access many of the same metrics available in SegMetrics reports directly within your ads manager interface.
Attribution Flexibility: Switch between first-touch and last-touch attribution models to understand different customer journey perspectives.
Continuous Development: SegMetrics regularly expands available metrics and features in the extension.
Real-Time Integration: Data updates automatically as you navigate through different campaigns and ad sets.

Frequently Asked Questions

Q. Why is my SegMetrics data different from platform data?

A. SegMetrics provides more comprehensive attribution tracking, including cross-platform and delayed conversions that Facebook and Google may not capture.

Q. Can I customize which metrics are displayed?

A. Yes, use the gear icon to add or remove metrics, change attribution models, and customize your view based on your analysis needs.

Q. Does the extension work with both Google and Facebook?

A. Yes, the extension works in both Google Ads Manager and Facebook Ads Manager, automatically detecting which platform you're using.

Q. How often does the data update?

A. The SegMetrics data in the extension updates as often as the rest of your SegMetrics data within your account.

Q. Can I use multiple SegMetrics accounts?

A. Yes, you can switch between accounts using the logout option in the extension settings.

You're now ready to see your SegMetrics data side-by-side within your ads manager for more informed campaign optimization!