SegMetrics Tracking Pixel Exclusion Parameters

In certain scenarios, team members need to complete forms or test website functionality without contaminating your lead tracking data. This guide explains how to use exclusion parameters to maintain accurate tracking while allowing necessary internal activities.

Why Exclusion Parameters Are Necessary

The Data Contamination Problem

When your team members interact with your website forms, their activities can create data accuracy issues:

• False leads: Internal testing appears as legitimate prospects
• Attribution confusion: Team activities get credited to marketing campaigns
• Skewed metrics: ROI calculations include non-customer conversions

Common Scenarios Requiring Exclusion

• Customer service helping clients complete forms
• QA testing of form functionality and integrations
• Training and demos for new team members
• Administrative tasks like setting up test accounts

Available Solutions

Option 1: Remove Tracking Pixel

• Best for admin-only pages that customers never see
• Remove the SegMetrics tracking pixel completely

Option 2: Use Exclusion Parameters (Recommended)

• For pages accessed by both customers and team members
• Allows selective tracking control with URL parameters

How to Add Exclusion Parameters

Enable Tracking for 12 Hours

?seg-pixel=enable

Example: https://example.com/?seg-pixel=enable  

Set Custom Expiration Time

?seg-expire=$DAYS

Example: https://example.com/?seg-pixel=disable&seg-expire=7  

Disable Tracking Indefinitely

?seg-pixel=disable

Example: https://example.com/?seg-pixel=disable  

Implementation Examples

Customer Service Scenario:

https://yourstore.com/checkout?seg-pixel=disable

Support rep helps customer without creating false conversion data

QA Testing (One Week):

https://yoursite.com/signup?seg-pixel=disable&seg-expire=7

Tracking disabled for 7 days, then automatically re-enables

Temporary Admin Work:

1. Visit: https://yoursite.com/page?seg-pixel=disable  
2. Complete admin work
3. Visit: https://yoursite.com/page?seg-pixel=enable  

Important Notes

Automatic Re-enabling

Exclusion parameters automatically expire after 12 hours to prevent accidentally leaving tracking disabled indefinitely. You can override this with custom expiration times.

Parameter Switching

You can switch between enable/disable parameters as needed. The most recent parameter takes precedence.

WordPress Considerations

The SegMetrics pixel doesn't appear on WordPress admin pages, so backend work won't affect tracking. However, viewing front-end pages will still trigger tracking unless exclusion parameters are used.

Frequently Asked Questions

Q. How long do exclusion parameters stay active?

A. By default, 12 hours unless you specify a custom expiration time using seg-expire=$DAYS  .

Q. Can I use these with UTM parameters?

A. Yes, exclusion parameters work alongside UTM parameters and other URL parameters.

Q. What happens if someone clears their cookies?

A. Clearing cookies resets exclusion settings, returning to normal tracking behavior.

Q. Do these affect other analytics tools?

A. No, SegMetrics exclusion parameters only affect SegMetrics tracking. Other tools continue tracking normally.