Tracking Revenue In SegMetrics
We’re going to go out on a limb and guess that tracking Revenue is critical to the success of your business. Here’s how to do it in SegMetrics.
Revenue can be tracked in the main dashboard.
At the top of the dashboard you will see the amount of Revenue generated during the selected timeframe.
You can also see a Revenue graph right below the Revenue metric. This graph shows you the total Revenue based on when the sales occurred.
This chart is helpful for identifying spikes in sales.
If you see an uptick at any given point, narrow the date selector to that timeframe to investigate which Products were purchased and who purchased them. Which Tags do the Buyers have? What UTMs do they have?
If you can locate the reason for the surge in Revenue, you have a chance at replicating your success.
You can also track Revenue from the Detail Report page.
To see the Revenue metric for different timeframes simply use the timeframe selector.
Tracking Revenue For Tags, UTM Parameters and Referring URLs
Tracking Revenue based on the actions people take, or what they like or where they came from is often the most valuable analysis available to you.
To track Revenue for Tags, Referring URL, Campaign or Source, navigate to the Table Reports on the Detail Page.
Select the tab that you want to analyze and then check out the Revenue column.
Here we see Revenue data in a Tags Table Report:
And here are Revenue totals based on the websites that referred people to your website:
Tracking Revenue For Segments
From the Main Dashboard, note the Revenue column for the Segments you have created. You can sort by this column.
Or select a Segment in the Detail Report and track Revenue in the key metrics section at the top.