Tracking And Reporting On Keap Tags In SegMetrics

Key Metrics For Keap Tags (All Tags Report)

Tags are what make Keap powerful. It’s high time you were able to actually report on the number of Leads, amount of Revenue and Lead Value for each of your Tags. Thanks to SegMetrics, you can do that and more.

Here’s how to track your key metrics for your Tags.

Navigate to the New Leads Report page.

Scroll down to the Table Reports and select “Tags (All)” from the Table Report selector.

This table shows all of the key metrics for your Tags, including:

  • Leads: The number of New Leads acquired during the given timeframe who have that Tag
  • Customers: The number of those New Leads who have have purchased something
  • Conv.%: New Buyers / New Leads
  • Revenue: The amount of all-time Revenue generated by the New Leads
  • Lead Value: Lead Revenue / New Leads

Use these metrics to determine how your Tags are generating New Leads and Revenue, as well as how valuable the New Leads are.

Understanding the key metrics for Tags -- especially New Leads, Revenue and Lead Value -- is usually the most powerful thing you can do to optimize your automated email marketing, product launches, webinars and Lead Magnets.

If you haven’t already, check out our Tagging Blueprint to make sure you’re getting the most out of your Tags.

Creating A Segment With Tags

Navigate to the New Leads or Orders Report page.

Click the “Add Filter” button, and choose the Tags you want to search for.

Select the "Has Tag" filter option.

Type in the Tags you want to include or exclude in your Report or select them from the dropdown menu.

You can select as many Tags as you want to include or exclude from your Segment. 

Once you are happy with your Report, click “Apply Filter”.

The Detail Report will now show data for only people with the Tags you have selected. This is helpful for performing deep-dive analyses of your email marketing automation, Lead Magnets, webinars or whatever you use Tags for.

Reporting On Tags Within A Segment

If you want to report on only the Tags in a Segment you have created, simply select one of your Segments and then choose “Tags (In Filter)” from the Table Report selector.

Now you’ll see only the Tags that are in your Segment.

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