Leadpages

SegMetrics allows you to track leads acquired through Leadpages by simply adding the tracking pixel to the pages you want to track. This connects the web history of your leads into your complete customer journey for proper attribution and reporting.

Getting Your SegMetrics Tracking Code

Before installing the tracking pixel on your Leadpages, you'll need to retrieve your unique tracking code from SegMetrics:

1. In SegMetrics, navigate to your Site Setup page from the gear in the top menu
2. Copy the pixel code provided

Note: If you haven't configured your tracking code previously, check out the Installing the Tracking Pixel instructions to set up your site correctly.

Installing Tracking Code on Leadpages Pages

You'll need to install the tracking pixel on your Leadpages pages by following these steps:

For Regular Leadpages Pages

1. From within your page, click on Settings in the left-hand sidebar
2. Select the Analytics tab
3. Paste your SegMetrics pixel in the Head Section Tracking Code box
4. Click Save, then Update

Installing Tracking Code on Leadboxes & Popups

For Leadboxes and popup forms, the process is slightly different:

1. Create or open a pop-up where you'd like to install your code
2. Click the Tracking tab in the left-hand sidebar
3. Paste your SegMetrics pixel in the Head Section Tracking Code box
4. Click Save, then Update

Congratulations! SegMetrics is now set up to track the web history of your Leadpages leads and connect them to their complete customer journey.

Frequently Asked Questions

Q: Do I need to "connect" or integrate Leadpages with SegMetrics?

A: No, there is no formal integration required. You simply need to add your SegMetrics tracking pixel to your Leadpages pages. The tracking pixel handles all the attribution data automatically.

Q: What data does the tracking pixel capture from Leadpages?

A: The tracking pixel captures page visits, lead opt-ins, UTM parameters, and other web activity data. This allows SegMetrics to connect your Leadpages leads to their complete customer journey and attribute future purchases back to the original source.

Q: Will my lead information automatically sync to my email platform?

A: Yes, when customers opt in through a Leadpages page, their contact information will be sent to the email marketing platform you have configured in SegMetrics, just as it would normally through Leadpages' native integrations.

Q: Do I need to install the pixel on every Leadpages page?

A: You should install the tracking pixel on any Leadpages page where you want to track visitor behavior and lead acquisition. This includes landing pages, opt-in pages, and any other pages that are part of your customer journey.

Q: Can I use SegMetrics with Leadpages' built-in analytics?

A: Yes, SegMetrics tracking works alongside Leadpages' native analytics and any other tracking tools you may be using. The SegMetrics pixel specifically focuses on customer journey tracking and long-term attribution.