Use EverWebinar (Lead Tracking) with SegMetrics
SegMetrics allows you to track leads acquired through EverWebinar, by simply adding the tracking pixel to each webinar you want to track.
Get the SegMetrics Tracking Code
- In SegMetrics, go to your Site Setup page from the gear in the top menu, and copy the pixel code.
- If you haven't configured your Tracking Code previously, check out the Installing the Tracking Pixel instructions to set up your site correctly.
Install the SegMetrics Tracking Code
- Click Edit for the webinar you want to track in SegMetrics
- Click Integrations in the top menu, and choose Integrate a 3rd party Tracking System
- Paste the Tracking Pixel into each of the tracking boxes:
(Registration Page, Form, Thank You page, Live Room and Replay)
- Important: If you are embedding the registration box on your own website, be sure to add the Tracking Pixel to your own site as well.
If you are still using the version 2.5 of EverWebinar
Version 2.5 of EverWebinar and WebinarJam are currently deprecated, but if you are currently using these webinars, you can configure SegMetrics to track your uses by following the instructions below.
Get the SegMetrics Tracking Code
- In SegMetrics, go to your Site Setup page from the gear in the top menu, and copy the pixel code.
- If you haven't configured your Tracking Code previously, check out the Installing the Tracking Pixel instructions to set up your site correctly.
Paste Tracking Code Into Your EverWebinar Webinar
Open your EverWebinar Webinar, and go to "Integrations" > "Integrate a 3rd Party Tracking System" and click "Embed Your Custom Tracking Code"
1) Copy the pixel into the Registration Page Tracking
2) Copy the pixel into the Post-Registration Thank You Page Tracking
3) Add the following code to the bottom of the Post-Registration Thank You Page Tracking, right after the SegMetrics Pixel:
<script type="text/javascript">
function SegCookieRead(name){
var nameEQ = name + "=";
var ca = document.cookie.split(';');
for(var i=0;i < ca.length;i++) {
var c = ca[i];
while (c.charAt(0)==' ') c = c.substring(1,c.length);
if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
}
return null;
}
_segq.push(['optin', {
email: JSON.parse(decodeURIComponent(SegCookieRead('wjui'))).email
}]);
</script>
4) Click SAVE and save the settings.
5) Click SAVE again to save the webinar.