EverWebinar

SegMetrics allows you to track leads acquired through EverWebinar by simply adding the tracking pixel to each webinar you want to track. This comprehensive tracking setup enables you to measure the complete customer journey from webinar registration through to final conversion.

Get the SegMetrics Tracking Code

1. In SegMetrics, go to your Site Setup page from the gear in the top menu, and copy the pixel code.
2. If you haven't configured your Tracking Code previously, check out the Installing the Tracking Pixel instructions to set up your site correctly.

Install the SegMetrics Tracking Code (Current Version)

For users on the current version of EverWebinar, follow these steps to install comprehensive tracking across all webinar touchpoints:

Step-by-Step Setup Process

1. Edit your target webinar: Click Edit for the webinar you want to track in SegMetrics.
2. Access Integration Settings: Click Integrations in the top menu, and choose Integrate a 3rd party Tracking System.
3. Install tracking across all touchpoints: Paste the SegMetrics Tracking Pixel into each of the tracking boxes:

• Registration Page: Tracks initial visitor interest and registration events
• Form: Captures form submission data and lead generation
• Thank You page: Confirms successful registration and measures conversion
• Live Room: Tracks actual webinar attendance and engagement
• Replay: Measures replay viewing and post-webinar engagement

4. Important for embedded forms: If you are embedding the registration box on your own website, be sure to add the SegMetrics Tracking Pixel to your own site as well.

Benefits of Comprehensive Tracking

This multi-point tracking setup allows SegMetrics to capture:

• Registration funnel performance: How many visitors convert to registrants
• Show-up rates: Which traffic sources produce attendees who actually show up
• Engagement levels: How long people stay in the webinar room
• Replay engagement: Post-webinar content consumption
• Complete customer journey: From initial interest to final conversion

Legacy Setup for Version 2.5 Users

If you are still using version 2.5 of EverWebinar (currently deprecated), follow these specific instructions:

Legacy Version Setup Process

1. Get the SegMetrics Tracking Code using the same process outlined above.
2. Open EverWebinar Settings: Open your EverWebinar Webinar, and go to "Integrations" > "Integrate a 3rd Party Tracking System" and click "Embed Your Custom Tracking Code".
3. Configure Registration Tracking: Copy the SegMetrics pixel into the Registration Page Tracking field.
4. Set Up Thank You Page Tracking: Copy the SegMetrics pixel into the Post-Registration Thank You Page Tracking field.
5. Add Custom Lead Capture Code: Add the following JavaScript code to the bottom of the Post-Registration Thank You Page Tracking, right after the SegMetrics Pixel:

<script type="text/javascript">
function SegCookieRead(name){
    var nameEQ = name + "=";
    var ca = document.cookie.split(';');
    for(var i=0;i < ca.length;i++) {
        var c = ca[i];
        while (c.charAt(0)==' ') c = c.substring(1,c.length);
        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
    }
    return null;
}
_segq.push(['optin', {
    email: JSON.parse(decodeURIComponent(SegCookieRead('wjui'))).email
}]);
</script>

6. Save Settings: Click SAVE and save the settings, then click SAVE again to save the webinar.

Note: Version 2.5 of EverWebinar and WebinarJam are currently deprecated. Users are encouraged to upgrade to the current version for enhanced features and support.

How to use EverWebinar in SegMetrics Reporting

Since EverWebinar is used for lead generation/ESP purposes, it appears in the following SegMetrics reports:

• Acquisition Reports: tracks newly created contacts from webinar registrations
• Nurture Reports: tracks contacts who received tags or list additions
• Engagement Reports: tracks contacts who visited pages or engaged with emails
• Orders Reports: tracks contacts who made purchases after webinar attendance
• Subscriptions Reports: tracks contacts who started subscriptions

Using EverWebinar Data in SegMetrics

With proper EverWebinar tracking implementation, SegMetrics will track the complete customer journey from webinar registration through to final conversion, allowing you to measure the effectiveness of your webinar marketing campaigns and optimize your overall funnel performance.

Frequently Asked Questions

Q: Do I need to install tracking on every webinar I create in EverWebinar?

A: Yes, each webinar requires individual tracking setup. However, once configured, the tracking will work automatically for all scheduled instances of that webinar, including recurring and just-in-time sessions.

Q: What's the difference between tracking in current EverWebinar vs. version 2.5?

A: Current EverWebinar provides more comprehensive tracking options across five distinct touchpoints (Registration, Form, Thank You, Live Room, Replay), while version 2.5 requires custom JavaScript code to capture registration data properly.

Q: Can I track both live and automated webinars with the same setup?

A: Yes, the SegMetrics tracking pixel works for both live EverWebinar sessions and automated/evergreen webinars. The tracking setup remains the same regardless of webinar type.

Q: How does EverWebinar's "simulated live" features affect tracking accuracy?

A: SegMetrics tracking is not affected by EverWebinar's simulated live features (attendance counts, chat simulation, etc.). The tracking pixel captures real user behavior regardless of the simulated elements.

Q: What should I do if I'm embedding EverWebinar registration forms on my own website?

A: You must install the SegMetrics tracking pixel on your own website pages in addition to the EverWebinar tracking setup. This ensures complete journey tracking from your site through the webinar experience.

Q: Can I track attendees who join via replay vs. live sessions differently?

A: Yes, by installing tracking pixels in both the "Live Room" and "Replay" sections, SegMetrics can differentiate between live attendees and replay viewers, allowing for different follow-up sequences and analysis.