Migrating to SegMetrics From Hyros
Switching from Hyros to SegMetrics is a smooth process. SegMetrics reads the Hyros tracking parameter natively, so your existing ad URLs continue to work without changes.
Your Existing Tracking Works Immediately
Hyros tags your ads with the h_ad_id URL parameter. SegMetrics accepts h_ad_id natively. When a contact clicks one of your existing ads, SegMetrics reads the Hyros parameter and attributes the visit to the correct ad, no changes to your ad URLs required.
Step-by-Step Migration
- Install the SegMetrics tracking pixel. Add the SegMetrics tracking pixel to every page on your website where you track visitors. This replaces the Hyros tracking script for visitor tracking purposes.
- WordPress: Install the SegMetrics WordPress plugin
- Shopify: Add the pixel via your theme's header code
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Other platforms: Add the pixel code to your site's global header
See the Tracking Pixel section of the docs for platform-specific guides.
Connect your integrations. Connect your data sources in SegMetrics:
- Payment processor (Stripe, PayPal, etc.)
- CRM or ESP (ActiveCampaign, HubSpot, etc.)
-
Ad platforms (Google Ads, Meta Ads, TikTok Ads, etc.)
SegMetrics pulls historical data from your connected integrations automatically.
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Verify your setup. Click one of your existing ads (with the h_ad_id parameter), complete a test conversion, and confirm the contact appears in SegMetrics with the correct ad attribution.
- Build your dashboards. Set up dashboards in SegMetrics to match the reporting views you relied on in Hyros. SegMetrics dashboard templates can help you get started quickly. [TODO: Link to Hyros migration dashboard template]
Running Both Platforms During Transition
You can run Hyros and SegMetrics side by side. Both tools read the h_ad_id parameter passively and do not conflict. This allows you to validate your SegMetrics data against Hyros before making the full switch.
Key Differences From Hyros
| Feature | Hyros | SegMetrics |
|---|---|---|
| Tracking parameter | h_ad_id | Reads h_ad_id + seg_aid + 10 other parameters |
| Setup complexity | Manual call tracking and pixel setup | Guided setup with WordPress plugin and integrations |
| Attribution models | AI-based custom model | Multiple transparent models (first, last, linear, full impact, custom) |
| Funnel visualization | Limited | Full funnel step-by-step analytics |
| Email attribution | Basic | Full email sequence and broadcast attribution |
| Pricing | Based on tracked revenue | Based on active contacts |
Frequently Asked Questions:
Q. Do I need to update my ad URLs?
A. No. SegMetrics reads h_ad_id natively. Your existing URLs work as-is.
Q. How does SegMetrics attribution compare to Hyros?
A. Hyros uses a proprietary AI-based model. SegMetrics offers multiple transparent attribution models, first touch, last touch, linear, and full impact, so you can choose the model that best fits your business and see exactly how credit is assigned.
Q. Will my historical Hyros data transfer to SegMetrics?
A. SegMetrics syncs historical data from your connected integrations, CRM, payment processor, ad platforms, not from Hyros directly. Most integrations provide several years of historical data.