Migrating from Cometly to Segmetrics
Switching from Cometly to SegMetrics is a smooth process. SegMetrics reads the Cometly tracking parameter natively, so your existing ad URLs continue to work without changes.
Your Existing Tracking Works Immediately
Cometly tags your ads with the comet_ad_id URL parameter. SegMetrics accepts comet_ad_id natively. When a contact clicks one of your existing ads, SegMetrics reads the Cometly parameter and attributes the visit to the correct ad, no changes to your ad URLs required.
Step-by-Step Migration
- Install the SegMetrics tracking pixel. Add the SegMetrics tracking pixel to every page on your website where you track visitors. This replaces the Cometly (Comet Pixel) tracking script for visitor tracking purposes.
- WordPress: Install the SegMetrics WordPress plugin
- Shopify: Add the pixel via your theme's header code
-
Other platforms: Add the pixel code to your site's global header
See the Tracking Pixel section of the docs for platform-specific guides.
Connect your integrations. Connect your data sources in SegMetrics:
- Payment processor (Stripe, PayPal, etc.)
- CRM or ESP (ActiveCampaign, HubSpot, etc.)
-
Ad platforms (Google Ads, Meta Ads, TikTok Ads, etc.)
SegMetrics pulls historical data from your connected integrations automatically.
- Verify your setup. one oClick f your existing ads (with the comet_ad_id parameter), complete a test conversion, and confirm the contact appears in SegMetrics with the correct ad attribution.
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Build your dashboards. Set up dashboards in SegMetrics to match the reporting views you relied on in Cometly. SegMetrics dashboard templates can help you get started quickly:
Click Here To Import The Dashboard To Your Segmetrics Account
Running Both Platforms During Transition
You can run Cometly and SegMetrics side by side. Both tools read the comet_ad_id parameter passively and do not conflict. This allows you to validate your SegMetrics data against Cometly before making the full switch.
Key Differences From Cometly
| Feature | Cometly | SegMetrics |
|---|---|---|
| Tracking parameter | comet_ad_id | Reads comet_ad_id + seg_aid + 10 other parameters |
| Setup complexity | Per-platform parameter setup on every ad | Guided setup with WordPress plugin and integrations |
| Attribution focus | Campaign and touchpoint conversion tracking | Lifetime value and cohort attribution across the full funnel |
| Funnel visualization | Customer journey view | Full funnel step-by-step analytics |
| Email attribution | Tied to ad-signal events | Full email sequence and broadcast attribution |
| Pricing | Custom quote based on ad spend | Based on active contacts |
Frequently Asked Questions
Q. Do I need to update my ad URLs?
A. No. SegMetrics reads comet_ad_id natively. Your existing URLs work as-is.
Q. How does SegMetrics attribution compare to Cometly?
A. Cometly focuses on campaign-level and touchpoint conversion attribution tied to ads. SegMetrics offers multiple transparent attribution models, first touch, last touch, linear, and full impact, and connects that attribution to lifetime value, so you can see which sources bring the most valuable customers, not just the most conversions.
Q. Will my historical Cometly data transfer to SegMetrics?
A. SegMetrics syncs historical data from your connected integrations, CRM, payment processor, ad platforms, not from Cometly directly. Most integrations provide several years of historical data.
Video Transcript
This is the closest equivalent to the core view you were using in Cometly, which ads are driving leads, which channels are bringing in customers and revenue, and it's ready to go the moment your integrations are connected. Click the Dashboards tab on the left and start a new dashboard.
Find the Source Channel Dashboard Cometly template and click Use Template. And that's it. SegMetrics will populate it with your actual data automatically.
Once it's installed, that one dashboard gives you an immediate answer to the questions Cometly was answering, plus a few others, such as average days to purchase, and it updates automatically as your data comes in, so there's nothing to rebuild each time you check it. Well, that's the full picture.
Cometly does a fine job getting you to the sale. SegMetrics picks up from there and shows you what that sale was actually worth over time. Just connect your CRM, your ad accounts, and your payment processors, install that dashboard, and you'll have a live view of actionable data within the hour.
If anything about your setup needs a closer look, grab some time with our team using the link below. We'll get you all sorted.
You can also browse our full documentation at docs.segmetrics.io. Thanks for watching, and we'll see you soon.