Tracking Links (URL Builders)
Tracking Links help you measure the effectiveness of your marketing campaigns. Use them when you're directing traffic to a page with the SegMetrics tracking code from somewhere other than a call-to-action on your own site, like an email blast, PPC campaign, banner ad, and so forth. A Tracking Link is a normal URL with parameters attached to it. When visitors come to your site from a Tracking Link, SegMetrics will track that people came from that specific link (rather than the generic UTM tracking).
NOTE: You do not need to create a Tracking Link for SegMetrics to track visitors. Tracking Links provide a simple way to manage and monitor links that you use for ads, email broadcasts or campaigns.
Create a Tracking Link
- In your SegMetrics account, click on Tracking Links on the left hand menu.
- Click Create Link
- Choose either the Builder or Existing Link
- Choose a name for the link
- Enter a valid URL for your page in the URL field, including the protocol (http:// or https://). This can be the URL of any page with the SegMetrics tracking code on it.
- Click the UTM Source dropdown menu and select the source value you want to use, or enter a new one. Use the name of where the link is coming from (facebook, google, newsletter, etc)
- Click the UTM Medium dropdown menu and select the source value you want to use, or enter a new one. Enter the name of where you plan to be using the link (cpc, banner, email etc)
- Click the UTM Campaign dropdown menu and select the SegMetrics campaign you want to use, or enter a new campaign name.
- (Optional) Click the UTM Content dropdown menu and select the source value you want to use, or enter a new one. Enter the name of your banner ad, social post, email, etc.
- (Optional) Click the UTM Term dropdown menu and select the source value you want to use, or enter a new one.
- Click Save Link
Use the Tracking Link in Your Content
- In your SegMetrics account, click on Tracking Links on the left hand menu.
- You can search for the Tracking Link that you want to use, either by name, or by part of the link itself.
- Click the Copy icon to copy the link to your clipboard.
- Paste the URL into your piece of content.
Analyze your tracking URLs
- In your SegMetrics account, click on Tracking Links on the left hand menu.
- You can search for the Tracking Link that you want to use, either by name, or by part of the link itself.
- Click the number of Contacts listed by the link to open the contact report.
Additionally, you can filter by the Tracking Links directly from your existing reports
- In your Segmetrics account, click on any of the report types in the left-hand menu.
- Click Add Filter
- Click on the Lightning Bolt icon
- Choose Tracked Link
- Select the Tracking Link you want to report on.
- Click Add Filter