How can I find the ROI of my Facebook leads over time?

Prefer to read instructions? You can read them below!

What you’ll learn from this article: 

• Get in-depth information on how ads are performing over time
• Easily discover which ads led to purchases of products, even further down the funnel.
• See which ads lead to subscription registrations

Since Facebook will only give you ROI for a single conversion, there is so much information that you are missing out on if you are depending on Facebook’s metrics.

With Segmetrics, you can have questions like these answered:

“Did someone who clicked on an ad become acustomer months and months later?”

“Are customers who clicked on an ad 6 months ago join a subscription plan that I offer?”

How To Get Started

The first thing we are going to create is a list of leads that are purchasing products from your FB ads.

Go to “Contacts” under “Custom Reports”

We want to see all new leads/clients who were added within the past 30 days. And to do this, we will choose “Contact Created” from the first dropdown and “In Date Range” from the second dropdown.

We want more information than which leads/clients are new. We want to narrow it down to which clients clicked on an ad. 

To do this, we will add another field: 

1. “Clicked Ad” in the first dropdown 

2. “In Date Range” from the second dropdown.

3. We will then click “Apply Filters”

You can then see a list of both leads and new clients by clicking on “Table” and choosing “Contacts” from the dropdown.

Want To See How A Specific Ad Is Performing?

Scroll up to the “Clicked Ad” filter you created a few moments ago and change that filter to: 

1. “Clicked Ad Name” 
2. “Equals”
3.  Choose which ad you want to see the results of.

This is a good way to see the lead value as well as revenue.

How To Discover The Long Term ROI & A Complete Breakdown Of The Facebook Ad’s Performance 

1) Head on over to the “Ad Reporting” page.

2) Use the same exact filters as we used previously.

For a reminder, they were:

1. “Contact Created” “In Date Range”
2. “Clicked Ad” “In Date Range”

We will then change the below “Table” dropdown from “Ad Campaigns” to “Ads”

You will now be able to see a true breakdown of your ad’s performance, including:

• How many leads your Facebook ad brought in
• How many of those Facebook leads turned into clients
• How much revenue that Facebook ad has made you
• How many times the ad was clicked
• How much that specific ad costed you
• The Ad CPA (Cost Per Acquisition)
• The Ad ROI (Return On Investment)

You got a complete breakdown of your ad’s performance in a 30-day period!

"How can I see the long term ROI of my Facebook Ads outside the last 30-day window?"

To do this, simply change the date range in the top right corner of the page as shown below.

By changing the date range, you can now see how much that ad is making you over time. You’ll be able to see if clients have purchased your upsells, downsells, or anything else from your funnel over a period of time.

Pretty neat, right? (we think so, too)

How To Discover Which Products Are Most Popular:

1) Go to the “Revenue” page.

We will create the following fields:

1. “Purchase Created” “In Date Range”
2. “Contact Created” “In Date Range”
3. “Clicked Ad” “In Date Range”

This will show us new customers (who were also new leads) that were brought to us from ads.

2) Now, scroll down and click on “Table” to see a complete breakdown of your products.

If you want to then see how a specific ad set is performing, simply add a new filter: “Clicked Ad Set” “Equals” and then choose the ad set from the dropdown.

With this information, you are able to see which products are being purchased from people who click on a specific ad.

But, let’s see how these ads are performing outside the 30 day window.

We are going to change the date range to any range you want.

As a reminder, here is where you can change the date range:

We will also keep all the filters the same except for “Purchase Created”. We are going to change the second field from “In Date Range” to “Any Time”.

This is how you see exactly how your ads are performing over time!

If you have any questions, please email us by clicking on the "Contact Us" link below.