SegMetrics Filter Dictionary

The Definition Of Every SegMetrics Filter

There are a limitless number of reports you can create in just moments and to make this easier for you, we've provided the meaning of each SegMetrics filter below.

Category: Ad

Category: Contacts

Category: Event

Category: Purchase


Category: Ad

Ad Account

Contacts who clicked any ad in the specified ad account

Clicked Ad

Contacts who clicked any ad in the specified timeframe

Clicked Ad Campaign

Contacts who clicked any ad in the specified ad campaign

Clicked Ad Name

Contacts who clicked the specified ad

Clicked Ad Set

Contacts who clicked any ad in the specified ad set


Category: Contacts

Contact Affiliate

Contacts who have a lead affiliate set to the specified affiliate

Contact Created

Contacts who were created in the specified date range

Contact Custom Field

Contacts who have a custom field set with the specified value

Contact Email

Contacts who have the specified email address 

Contact List

Contacts who belong to a specific CRM list (only applies to certain CRMs)

Contact Optin URL 

No longer used (Use the Contact Custom Field)

Contact Referrer

No longer used (Use the Contact Custom Field)

Contact Tag 

Contacts who have the specified tag applied to them

Contact UtmCampaign

No longer used (Use the Contact Custom Field)

Conact UtmContent

No longer used (Use the Contact Custom Field)

Contact UtmMedium

No longer used (Use the Contact Custom Field)


Category: Event

Click Referrer

Contacts who have ever clicked on a link from the specified external domain.

Click URL

Contacts who have ever clicked on a link containing the specified URL.

Click UtmCampaign

Contacts who have ever clicked on a link containing the specified UTM Campaign.

Click UtmContent

Contacts who have ever clicked on a link containing the specified UTM Content.

Click UtmMedium

Contacts who have ever clicked on a link containing the specified UTM Medium.

Click UtmSource

Contacts who have ever clicked on a link containing the specified UTM Source.

Click UtmTerm

Contacts who have ever clicked on a link containing the specified UTM Term.

First Referrer

Contacts who's first visit to your site was from a link from the specified external domain.

First Tracking Link

Contacts who's first visit to your site was from the specified Tracking Link.

First Visit URL

Contacts who's first visit to your site was from a link containing the specified URL.

First Visit UtmCampaign

Contacts who's first visit to your site was from a link containing the specified UTM Campaign.

First Visit UtmContent

Contacts who's first visit to your site was from a link containing the specified UTM Content.

First Visit UtmMedium

Contacts who's first visit to your site was from a link containing the specified UTM Medium.

First Visit UtmSource

Contacts who's first visit to your site was from a link containing the specified UTM Source.

First Visit UtmTerm

Contacts who's first visit to your site was from a link containing the specified UTM Term.

Optin Referrer

Contacts who's last click before opting in was from a link from the specified external domain.

Optin Tracking Link

Contacts who's last click before opting in was from the specified Tracking Link.

Optin URL

Contacts who's last click before opting in was from a link containing the specified URL.

Optin UtmCampaign

Contacts who's last click before opting in was from a link containing the specified UTM Campaign.

Optin UtmContent

Contacts who's last click before opting in was from a link containing the specified UTM Content.

Optin UtmMedium

Contacts who's last click before opting in was from a link containing the specified UTM Medium.

Optin UtmSource

Contacts who's last click before opting in was from a link containing the specified UTM Source.

Optin UtmTerm

Contacts who's last click before opting in was from a link containing the specified UTM Term.

Purchase Referrer

Contacts who's last click before making a purchase was from a link from the specified external domain.

Purchase Tracking Link

Contacts who's last click before making a purchase was from the specified Tracking Link.

Purchase URL

Contacts who's last click before making a purchase was from a link containing the specified URL.

Purchase UtmCampaign

Contacts who's last click before making a purchase was from a link containing the specified UTM Campaign.

Purchase UtmContent

Contacts who's last click before making a purchase was from a link containing the specified UTM Content.

Purchase UtmMedium

Contacts who's last click before making a purchase was from a link containing the specified UTM Medium.

Purchase UtmSource

Contacts who's last click before making a purchase was from a link containing the specified UTM Source.

Purchase UtmTerm

Contacts who's last click before making a purchase was from a link containing the specified UTM Term.

Tracking Link Click

Contacts who have ever clicked on the specified Tracking Link.


Category: Purchase

Invoice Amount

Only include invoices where the total is greater than the amount specified

Invoice Products

Contacts who have made an order containing the specified product name. This will return all products in the order in the revenue calculations, as long as the specified product is also included.

Invoice Status

Filters the various types of invoice statuses, such as "new," "paid", etc

Number of Invoices

Contacts who have made a number of orders in the specified range

Payment Note

Only include invoices that include the specified text in the payment note (only applies to certain payment processors)

Payment Type

Only include purchases that include the specified payment type (only applies to certain payment processors)

Purchase Created

Contacts who have an order created in the specified date range

Product Name

Contacts who have an order with the specified product name. This will only return revenue and purchases related to this product. If you would like to include other products in the same invoice, see " invoice="" products"="" below.="" <="" p="">

Product Price

Contacts who have purchased a product within a price range

Purchase Affiliate

Only include purchases that are attributed to the specified affiliate

Purchase Type

Only include purchases that are of the type specified (tax, subscription, shipping, product, etc)

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