SegMetrics Filter Dictionary
The Definition Of Every SegMetrics Filter
There are a limitless number of reports you can create in just moments and to make this easier for you, we've provided the meaning of each SegMetrics filter below.
How Filters are Applied
Filters can be applied at multiple levels throughout your report. When the same filter is present at multiple levels, the more specific ones take precedence over the more general ones.
- Report Base Filters:
These are the filters that are applied by default to all reports. You can check which filters are being applied by clicking on the question mark icon next to the report's date range.
- Segment Filters:
When you include a saved Segment in your report, the filters from those segments are added to the report. These may override the base Report Filters:
- Report Filters:
Report filters are defined on a specific report, and override filters included in both Segment and Base filters.
Utilizing Regular Expressions in Filters
Returns contacts whose data attributes match the given regular expression.
In the example above, the report returns any contact who has either the newsletter or seq-eg: Webinar- Attend. Contacts who have both tags are also included.
If you’re not up to speed with regular expressions, check out the following help resources from Google Analytics and Loves Data.
Category: Ad
Ad Account
Contacts who clicked any ad in the specified ad account
Clicked Ad
Contacts who clicked any ad in the specified timeframe
Clicked Ad Campaign
Contacts who clicked any ad in the specified ad campaign
Clicked Ad Name
Contacts who clicked the specified ad
Clicked Ad Set
Contacts who clicked any ad in the specified ad set
Category: Contacts
Contact Affiliate
Contacts who have a lead affiliate set to the specified affiliate
Contact Created
Contacts who were created in the specified date range
Contact Custom Field
Contacts who have a custom field set with the specified value
Contact Email
Contacts who have the specified email address
Contact List
Contacts who belong to a specific CRM list (only applies to certain CRMs)
Contact Optin URL
No longer used (Use the Contact Custom Field)
Contact Referrer
No longer used (Use the Contact Custom Field)
Contact Tag
Contacts who have the specified tag applied to them
Contact UtmCampaign
No longer used (Use the Contact Custom Field)
Conact UtmContent
No longer used (Use the Contact Custom Field)
Contact UtmMedium
No longer used (Use the Contact Custom Field)
Category: Event
Click Referrer
Contacts who have ever clicked on a link from the specified external domain.
Click URL
Contacts who have ever clicked on a link containing the specified URL.
Click UtmCampaign
Contacts who have ever clicked on a link containing the specified UTM Campaign.
Click UtmContent
Contacts who have ever clicked on a link containing the specified UTM Content.
Click UtmMedium
Contacts who have ever clicked on a link containing the specified UTM Medium.
Click UtmSource
Contacts who have ever clicked on a link containing the specified UTM Source.
Click UtmTerm
Contacts who have ever clicked on a link containing the specified UTM Term.
First Referrer
Contacts who's first visit to your site was from a link from the specified external domain.
First Tracking Link
Contacts who's first visit to your site was from the specified Tracking Link.
First Visit URL
Contacts who's first visit to your site was from a link containing the specified URL.
First Visit UtmCampaign
Contacts who's first visit to your site was from a link containing the specified UTM Campaign.
First Visit UtmContent
Contacts who's first visit to your site was from a link containing the specified UTM Content.
First Visit UtmMedium
Contacts who's first visit to your site was from a link containing the specified UTM Medium.
First Visit UtmSource
Contacts who's first visit to your site was from a link containing the specified UTM Source.
First Visit UtmTerm
Contacts who's first visit to your site was from a link containing the specified UTM Term.
Optin Referrer
Contacts who's last click before opting in was from a link from the specified external domain.
Optin Tracking Link
Contacts who's last click before opting in was from the specified Tracking Link.
Optin URL
Contacts who's last click before opting in was from a link containing the specified URL.
Optin UtmCampaign
Contacts who's last click before opting in was from a link containing the specified UTM Campaign.
Optin UtmContent
Contacts who's last click before opting in was from a link containing the specified UTM Content.
Optin UtmMedium
Contacts who's last click before opting in was from a link containing the specified UTM Medium.
Optin UtmSource
Contacts who's last click before opting in was from a link containing the specified UTM Source.
Optin UtmTerm
Contacts who's last click before opting in was from a link containing the specified UTM Term.
Purchase Referrer
Contacts who's last click before making a purchase was from a link from the specified external domain.
Purchase Tracking Link
Contacts who's last click before making a purchase was from the specified Tracking Link.
Purchase URL
Contacts who's last click before making a purchase was from a link containing the specified URL.
Purchase UtmCampaign
Contacts who's last click before making a purchase was from a link containing the specified UTM Campaign.
Purchase UtmContent
Contacts who's last click before making a purchase was from a link containing the specified UTM Content.
Purchase UtmMedium
Contacts who's last click before making a purchase was from a link containing the specified UTM Medium.
Purchase UtmSource
Contacts who's last click before making a purchase was from a link containing the specified UTM Source.
Purchase UtmTerm
Contacts who's last click before making a purchase was from a link containing the specified UTM Term.
Tracking Link Click
Contacts who have ever clicked on the specified Tracking Link.
Category: Purchase
Invoice Amount
Only include invoices where the total is greater than the amount specified
Invoice Products
Contacts who have made an order containing the specified product name. This will return all products in the order in the revenue calculations, as long as the specified product is also included.
Invoice Status
Filters the various types of invoice statuses, such as "new," "paid", etc
Number of Invoices
Contacts who have made a number of orders in the specified range
Payment Note
Only include invoices that include the specified text in the payment note (only applies to certain payment processors)
Payment Type
Only include purchases that include the specified payment type (only applies to certain payment processors)
Purchase Created
Contacts who have an order created in the specified date range
Product Name
Contacts who have an order with the specified product name. This will only return revenue and purchases related to this product. If you would like to include other products in the same invoice, see " invoice="" products"="" below.="" <="" p="">
Product Price
Contacts who have purchased a product within a price range
Purchase Affiliate
Only include purchases that are attributed to the specified affiliate
Purchase Type
Only include purchases that are of the type specified (tax, subscription, shipping, product, etc)