Bing Ads and SegMetrics

SegMetrics gives you the ability to analyze your Bing Ads campaign performance and connect it to other data sources.

With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

In This Article

  • Integration Overview
  • How to connect Bing Ads to SegMetrics
  • How to connect payment information to Bing Ads contacts
  • How much historical data is synced when you first connect Bing Ads to SegMetrics?
  • How to build a Report with Bing Ads
  • Frequently asked questions

Integration Overview

SegMetrics takes the spend from Bing Ads and purchases from your payment processor then connects them to the email addresses in your email marketing platform. 

You don't need to import the orders or tag people in a special way: they just need to be in your CRM account!


How to connect Bing Ads to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, scroll down to "Available" and click on Connect next to Bing Ads

This will open the Activation window, which is where Bing will ask you to confirm the connection.

3) Once you have connected Bing Ads, you'll want to add the tracking value to your ads so that SegMetrics can connect individual users to each click on your ads. Follow the instructions on the screen, or check out our doc on Setting Up Adwords Ad Tracking


How much historical data is synced when you first connect Bing Ads to SegMetrics?

When you connect a new Bing Ads Data Source, we import the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution will start as soon as the ads are configured for tracking.

Pro Tip: Once Bing Ads is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical Bing Ads data in your SegMetrics reports.

How to build a Report using Bing Ads data

Once your data is imported from Bing Ads, you can create reports with the data to see how each touchpoint influences your sales.

1) Click Ad Reporting, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it to come back to or to include the data in a custom dashboard


Frequently Asked Questions

What time zone is Bing Ads data synced in?

Bing Ads data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings. 

Why am I not seeing clicks but not any leads in SegMetrics?

When tracking Bing Ads with SegMetrics, you will need to configure your ads with the appropriate tracking value.

In order for SegMetrics to track your ad-spend effectively, you need to add  ad_id={AdId} to the Final URL Suffix in the Ad URL Options. You can also add this code at the Account, Campaign or Ad Group level to automatically apply it to all ads. Instructions for this can be found on Microsoft's documentation, here

If you would like to automatically generate your UTM values from your ads as well, you can use the following URL Parameters to track the ad-spend as well as UTM values in SegMetrics.

utm_campaign={Campaign}&utm_source=bing-{Network}&utm_medium=cpc&utm_content={AdGroup}&utm_term={keyword:default}&ad_id={AdId}

If you're still not seeing leads come through, please contact us at support@segmetrics.io and we'll get you up and running ASAP!

Do I need the tracking snippet to get the data found in my Bing Ads account?

You do not need to create a Tracking Link for SegMetrics to track visitors from ads, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough.


Popular Bing Ads Metrics

Ad Spend Ad Clicks Ad Impressions
Return On Ad Spend Leads Revenue

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