Why is There a Discrepancy in the Data?

How to Troubleshoot Data Discrepancies

Because there are so many different systems looking at their data in different ways, there are times when the information in SegMetrics might not display the same as the information in one of your source systems. This is especially true for Pixel-Based systems like Facebook, Google or VWO.

One of the core benefits of SegMetrics is being able to view every piece of data that we collect on contacts, to help understand why you might be seeing different data in different systems.

To troubleshoot inconsistencies we recommend the following checks:

  1. Check the time SegMetric's data last synced, shown at the bottom of the UI.
    Sometimes the latest data (especially today's data) might not have finished importing yet. The sync frequency depends on your plan, see here for more info.
  2. Make sure your data is filtered in the same way in both interfaces.
    The filters are the key data level you can change to pin-point your audience segments. Make sure that you're looking at the same data in both systems. This includes date ranges, cohorts you're including, data types your excluding etc, in either SegMetrics or the source's UI.
  3. Confirm the metrics are calculated the same between sources.
    Different systems calculate their metrics in different ways. For example, the revenue in Facebook's UI will be limited to a first purchase while SegMetrics shows lifetime revenue. If you have a question on how SegMetrics calculates a metric, you can hover over the [i] icon for each metric.

If you're still not sure about why the data is different:

If you believe there is an issue with your SegMetrics data then please email help@segmetrics.io.

Please include screenshots from both SegMetrics and the corresponding platform along with any relevant details, and we'll help you find how to accurately show that data.

Still need help? Contact Us Contact Us