MemberMouse and SegMetrics

SegMetrics gives MemberMouse users the ability to analyze how your marketing activities impact your membership revenue.

With that information, you can easily see details such as the RoI of each ad campaign, how different lead types respond to your emails and the best product-upsell pairings.

In This Article

  • Integration Overview
  • How to connect MemberMouse to SegMetrics
  • How to connect payment information to MemberMouse contacts
  • How much historical data is synced when you first connect MemberMouse to SegMetrics?
  • How to build a Report with MemberMouse
  • Frequently asked questions

Integration Overview

SegMetrics imports each customer's lifetime spend, purchase history, membership info and more directly from MemberMouse. SegMetrics is kept up to date with the most recent data in your account to make sure you always have access to the information you need.

If you use other marketing tools such as advertising platforms or email automation, we can connect that data up with your member info from MemberMouse.


How to connect MemberMouse to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, select the CRM list and click on Connect next to MemberMouse

3) This will open the Activation window, with instructions on how to connect your account.

How much historical data is synced when you first connect MemberMouse to SegMetrics?

When you connect a new MemberMouse integration, all historical data from your MemberMouse account is synced.

Pro Tip: Once MemberMouse is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical MemberMouse data in your SegMetrics reports. 

How to build a Report using MemberMouse data

Once your data is imported from MemberMouse, you can create reports with the data to see how each touchpoint influences your sales.

1) Click Contacts > New Report, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it for later use or to include the data in a custom dashboard


Frequently Asked Questions

What time zone is MemberMouse data synced in?

Data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings.

Do I need the tracking snippet to get the data found in my MemberMouse account?

You do not need to create a Tracking Link for SegMetrics to track website visitors, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough.

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