MemberMouse

SegMetrics integrates with MemberMouse to help you analyze how your marketing activities impact your membership revenue. Track the complete customer journey from first touchpoint to subscription renewal and understand which campaigns drive the highest lifetime value.

SegMetrics imports customer lifetime spend, purchase history, membership information, and subscription data directly from your MemberMouse account. The integration syncs automatically and combines MemberMouse data with your other marketing tools like advertising platforms and email automation to provide complete attribution reporting.

Key benefits include:

• Complete customer journey tracking from lead to subscriber
• Revenue attribution across all marketing touchpoints
• Subscription performance and churn analysis
• Lifetime value calculations for better campaign optimization

How to Connect MemberMouse to SegMetrics

Step 1: Access Integrations

1. Click the gear icon in the top right corner of SegMetrics
2. Select "Integrations" from the menu

Step 2: Connect MemberMouse

1. On the Integrations page, locate the CRM section
2. Find MemberMouse and click "Connect"
3. Follow the activation window instructions to authenticate your MemberMouse account

Step 3: Complete Setup

The connection process will automatically sync your MemberMouse data with SegMetrics. All historical data from your MemberMouse account is imported during initial setup.

Using SegMetrics Reports with MemberMouse Data

Once connected, use these SegMetrics reports to analyze your MemberMouse data:

Acquisition Report → Track new member acquisition metrics and lead generation performance

Nurture Report → Analyze member engagement through tags, segments, and nurture sequences

Engagement Report → Monitor funnel page performance and email interaction rates

Orders Report → Review membership purchase revenue and conversion metrics

Subscriptions Report → Track subscription performance, renewals, and churn rates

Creating a Custom Report

1. Navigate to Contacts > New Report
2. Select desired filters based on dates, member tags, and touchpoints
3. Save the report for ongoing analysis or add to a custom dashboard

Historical Data Sync

When you first connect MemberMouse, all historical account data syncs automatically. SegMetrics stores this data in its own database, allowing for accumulation of more detailed historical reporting over time.

Pro Tip: Historical data enables you to analyze past member acquisition patterns and identify successful campaigns for replication.

Frequently Asked Questions

Q: What timezone is MemberMouse data synced in?

A: Data syncs in UTC. SegMetrics displays reports based on the timezone set in your Account Settings.

Q: Do I need SegMetrics tracking links for MemberMouse data?

A: No, you don't need tracking links to import MemberMouse data. However, tracking links provide additional detail about specific campaign performance and UTM attribution.

Q: How often does MemberMouse data sync with SegMetrics?

A: Data syncs automatically and continuously once connected. New member activity and subscription changes appear in SegMetrics within a few hours.

Q: Can I track subscription upgrades and downgrades?

A: Yes, SegMetrics tracks all subscription changes including upgrades, downgrades, cancellations, and renewals to provide complete subscription lifecycle reporting.

Q: What member information is imported from MemberMouse?

A: SegMetrics imports member profiles, subscription status, purchase history, lifetime spend, membership levels, and any custom fields or tags from your MemberMouse account.