Snapchat and SegMetrics

SegMetrics gives you the ability to analyze your Snapchat campaign performance and connect it to other data sources.

With that information, you can see how Snapchat traffic performed through your funnel and the lifetime ROAS!

In This Article

  • Integration Overview
  • How to connect Snapchat to SegMetrics
  • How much historical data is synced when you first connect Snapchat to SegMetrics?
  • How to build a Report with Snapchat
  • Frequently asked questions

Integration Overview

SegMetrics takes the Snapchat data and purchases from your payment processor then connects them to the email addresses in your email automation platform. 

You don't need to import the orders or tag people in a special way: they just need to connect your Snapchat account!


How to connect Snapchat to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, select the Ads list and click on Connect next to Snapchat. This will open a pop which is where Snap will ask you to confirm the connection.

3) In order for SegMetrics to track your ad-spend effectively, you need to add ad_id={{ad.id}} to the URL parameters in the Ad link attribute. You can also add this code at the Catalog level to automatically apply it to all ads in that catalog. Instructions for this can be found in Snap's documentation


How much historical data is synced when you first connect Snapchat to SegMetrics?

When you make the connection we import the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution will start as soon as the ads are configured for tracking.

Pro Tip: Once Snapchat is connected and actively syncing data we store it in our own database. This allows us to accumulate more data over time so that you can report on more historical data in your SegMetrics reports

How to build a Report using Snapchat data

Once your data is imported from Snapchat you can create reports with the data to see how each touchpoint influences your sales.

1) Click Ad Reporting, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it to come back to or to include the data in a custom dashboard


Frequently Asked Questions

What time zone is Snapchat data synced in?

Snapchat data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings. 

Do I need the tracking pixel to get the data found in my Snapchat Ads account?

You do not need to create a Tracking Link for SegMetrics to track visitors from ads, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough..

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