Snapchat

SegMetrics gives you the ability to analyze your Snapchat campaign performance and connect it to other data sources. With that information, you can see how Snapchat traffic performed through your funnel and track lifetime ROAS from your ad clicks to repeat buyers.

Integration Overview

SegMetrics connects your Snapchat Ads data with purchases from your payment processor and email addresses from your email automation platform. This integration enables you to:

• Track the full customer journey from Snapchat ad click to purchase
• Calculate true lifetime ROAS beyond immediate conversions
• Analyze campaign performance across your entire marketing funnel
• Access advanced retargeting lists based on customer interactions

You don't need to import orders or tag people in a special way - simply connect your Snapchat account and SegMetrics handles the data integration automatically.

How to Connect Snapchat to SegMetrics

Step 1: Access Integrations

Click on the gear icon in the top right corner of your SegMetrics dashboard, then click "Integrations."

Step 2: Connect Snapchat

On the Integrations page, select the Ads list and click "Connect" next to Snapchat. This will open a popup where Snapchat will ask you to confirm the connection.

Step 3: Configure URL Parameters

For SegMetrics to track your ad spend effectively, you need to add ad_id={{ad.id}}  to the URL parameters in the Ad link attribute. You can add this code at the Catalog level to automatically apply it to all ads in that catalog.

For detailed instructions on URL parameter setup, refer to Snapchat's documentation.

Historical Data Import

When you make the connection, SegMetrics imports the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution will start as soon as the ads are configured for tracking.

Pro Tip: Once Snapchat is connected and actively syncing data, SegMetrics stores it in its own database. This allows you to accumulate more data over time so you can report on more historical data in your SegMetrics reports.

How to Use Snapchat Data in SegMetrics

Once your Snapchat data is imported, you can create comprehensive reports to see how each touchpoint influences your sales:

Creating Ad Reports

1. Click "Ad Reporting" in your SegMetrics dashboard
2. Save your report to name it for future reference
3. Select your desired filters based on dates, tags, and touchpoints
4. Save it to return to later or include the data in a custom dashboard

Report Types Available

• Traffic Reports: Track visitors, clicks, and engagement from Snapchat ads
• Revenue Attribution: Connect ad clicks to purchases made weeks or months later
• Customer Journey Analysis: See the complete path from ad to repeat purchase
• Campaign Performance: Compare ROAS across different Snapchat campaigns

Data Sync and Timezone Information

Snapchat data is synced in UTC. SegMetrics reports on your data based on the timezone that you set in your Account Settings. This ensures consistent reporting regardless of your business location.

Frequently Asked Questions

Q: How much historical data does SegMetrics import when I first connect Snapchat?

A: SegMetrics imports the last month of ad spend, clicks, and impressions for all currently active ads when you first make the connection.

Q: Do I need to install the Snapchat Pixel to track visitors from ads?

A: No, you do not need to create a Tracking Link for SegMetrics to track visitors from ads - it will still gather the UTM data. However, Tracking Links provide additional detail about exactly which link visitors clicked.

Q: What timezone is Snapchat data synced in?

A: Snapchat data is synced in UTC, but SegMetrics reports display data in the timezone you set in your Account Settings.

Q: How long does it take for Snapchat data to appear in SegMetrics?

A: Lead attribution starts as soon as ads are configured for tracking with the proper URL parameters. Historical data import typically completes within a few hours of connection.

Q: Can I track conversions that happen weeks or months after the initial ad click?

A: Yes, SegMetrics specializes in long-term attribution and can connect Snapchat ad clicks to purchases made weeks, months, or even years later, giving you true lifetime value metrics.