Snapchat

SegMetrics gives you the ability to analyze your Snapchat campaign performance and connect it to other data sources. With that information, you can see how Snapchat traffic performed through your funnel and track lifetime ROAS from your ad clicks to repeat buyers.

Watch this video for a walk through on how to connect your Snapchat ads account to SegMetrics or read below for a step by step.

Integration Overview

SegMetrics connects your Snapchat Ads data with purchases from your payment processor and email addresses from your email automation platform. This integration enables you to:

• Track the full customer journey from Snapchat ad click to purchase
• Calculate true lifetime ROAS beyond immediate conversions
• Analyze campaign performance across your entire marketing funnel
• Access advanced retargeting lists based on customer interactions

You don't need to import orders or tag people in a special way - simply connect your Snapchat account and SegMetrics handles the data integration automatically.

How to Connect Snapchat to SegMetrics

Step 1: Access Integrations

Click on the gear icon in the top right corner of your SegMetrics dashboard, then click "Integrations."

Step 2: Connect Snapchat

On the Integrations page, select the Ads list and click "Connect" next to Snapchat. This will open a popup where Snapchat will ask you to confirm the connection.

Step 3: Configure URL Parameters

For SegMetrics to track your ad spend effectively, you need to add ad_id={{ad.id}}    to the URL parameters in the Ad link attribute. You can add this code at the Catalog level to automatically apply it to all ads in that catalog.

For detailed instructions on URL parameter setup, refer to Snapchat's documentation.

Historical Data Import

When you make the connection, SegMetrics imports the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution will start as soon as the ads are configured for tracking.

Pro Tip: Once Snapchat is connected and actively syncing data, SegMetrics stores it in its own database. This allows you to accumulate more data over time so you can report on more historical data in your SegMetrics reports.

How to Use Snapchat Data in SegMetrics

Once your Snapchat data is imported, you can create comprehensive reports to see how each touchpoint influences your sales:

Creating Ad Reports

1. Click "Ad Reporting" in your SegMetrics dashboard
2. Save your report to name it for future reference
3. Select your desired filters based on dates, tags, and touchpoints
4. Save it to return to later or include the data in a custom dashboard

Report Types Available

• Traffic Reports: Track visitors, clicks, and engagement from Snapchat ads
• Revenue Attribution: Connect ad clicks to purchases made weeks or months later
• Customer Journey Analysis: See the complete path from ad to repeat purchase
• Campaign Performance: Compare ROAS across different Snapchat campaigns

Data Sync and Timezone Information

Snapchat data is synced in UTC. SegMetrics reports on your data based on the timezone that you set in your Account Settings. This ensures consistent reporting regardless of your business location.

Frequently Asked Questions

Q: How much historical data does SegMetrics import when I first connect Snapchat?

A: SegMetrics imports the last month of ad spend, clicks, and impressions for all currently active ads when you first make the connection.

Q: Do I need to install the Snapchat Pixel to track visitors from ads?

A: No, you do not need to create a Tracking Link for SegMetrics to track visitors from ads - it will still gather the UTM data. However, Tracking Links provide additional detail about exactly which link visitors clicked.

Q: What timezone is Snapchat data synced in?

A: Snapchat data is synced in UTC, but SegMetrics reports display data in the timezone you set in your Account Settings.

Q: How long does it take for Snapchat data to appear in SegMetrics?

A: Lead attribution starts as soon as ads are configured for tracking with the proper URL parameters. Historical data import typically completes within a few hours of connection.

Q: Can I track conversions that happen weeks or months after the initial ad click?

A: Yes, SegMetrics specializes in long-term attribution and can connect Snapchat ad clicks to purchases made weeks, months, or even years later, giving you true lifetime value metrics.

Transcription:

Ready to track exactly which Snapchat ads are bringing in your customers and revenue? Let me walk you through connecting Snapchat Ads to SegMetrics in just a few minutes.

First, head to your Integrations page and find Snapchat Ads. Click Connect and authorize SegMetrics to access your ad account. Once connected, we'll automatically import the last 14 days of ad spend plus all your campaign, ad set, and ad names. This gives you a head start on your reporting.

After connecting, head over to the site setup page and click view your setup instructions. Click on Snapchat ads in the table of contents. This setup is important - here's where you'll see exactly how to setup your ad tracking parameters. These parameters get added to your website URL so that SegMetrics can track which specific ads are driving leads and sales.

Now, Keep this page open and hop over to Snapchat Ads Manager in another tab.

Go to the ad you’d like to track in SegMetrics.

Find the Website URL field and click Build a URL parameter. 

Here in the box is where you’ll set the parameters as outlined in the in-app instructions. 

Set the Campaign Source to Snap

Set the Campaign ID to campaign.name

Set the Campaign Content to creative.name

Lastly, set a custom parameter to ad_id and set that value to ad.id and click continue.

Those parameters have been set to the end of the updated Website URL. 

You’ll need to remember to do that for each of your currently running ads, as well as any new ad you create in the future. 

One key thing to remember - attribution tracking only starts once you install these parameters. We can't track clicks and conversions from before they're added, so get them in place as soon as possible to start collecting that valuable data.

Once connected, you'll see exactly which Snapchat ads are driving not just clicks, but actual customers and revenue.

Stop wondering if your Snapchat ads are working - see exactly which ones are paying for themselves and which ones aren't."