Reddit

SegMetrics integrates with Reddit Ads to track your campaign performance and calculate accurate Return on Ad Spend (ROAS). This guide covers both direct API integration for larger advertisers and manual tracking through Zapier for smaller accounts.

Reddit Ads API Integration

Reddit's API v3 has removed whitelisting requirements, making it more accessible to advertisers. However, the native API integration is still limited to larger advertisers.

For API Access: Reddit offers direct API access primarily for advertisers with substantial spending ($50,000 ad spend quarterly) or through Reddit sales representatives. Contact support@segmetrics.io if you have a Reddit sales representative to enable native API integration.

For Manual Integration: If you don't have API access, you can still track Reddit ads performance using manual methods through Zapier integration.

Setting Up Reddit Ads Tracking

Step 1: Install SegMetrics Tracking

Ensure the SegMetrics Tracking Pixel is installed on your website and landing pages.

Step 2: Configure URL Parameters

Add tracking parameters to your Reddit ad URLs. You have two options:

Basic Tracking (Minimum Required):

?ad_id={{AD_ID}}

Complete UTM Tracking (Recommended):

?utm_campaign={{CAMPAIGN_ID}}&utm_source=reddit&utm_medium=cpc&utm_content={{ADGROUP_NAME}}&utm_term={{AD_NAME}}&ad_id={{AD_ID}}

Example URL:

https://example.com/?utm_campaign={{CAMPAIGN_ID}}&utm_source=reddit&utm_medium=cpc&utm_content={{ADGROUP_NAME}}&utm_term={{AD_NAME}}&ad_id={{AD_ID}}

Step 3: Apply to Reddit Posts

1. When creating Reddit ads, apply these URL parameters to your Post URLs
2. Refer to Reddit's documentation for detailed instructions
3. Posts with tracking parameters can be reused across multiple ads and campaigns

Manual Integration via Zapier

For advertisers without direct API access, you can import ad spend data through Zapier integration.

Overview

With URL tracking in place, SegMetrics can track campaign performance through standard UTM reports. For 90% of Reddit advertisers, this provides enough information to accurately improve your ad spend and performance.

To calculate ROAS, you'll need to import ad spend data using SegMetrics' Zapier connection.

Step 1: Collect Reddit Campaign IDs

1. Log into your Reddit Ads account
2. Navigate to Account History in the top-left menu
3. Export the Entity Changed IDs for your campaigns, ad groups, and ads
4. Create a Google Sheets lookup table with Ad ID, Campaign ID, and names

Step 2: Export Ad Performance Data

1. In Reddit Ads, go to Dashboard

   

2. Select your date range (recommend "Last 7 days" for regular updates)
3. From Break Downs, choose Date for per-date listing
4. Click Ads menu to view ad data
5. Download the CSV file

Step 3: Prepare Google Sheets

1. Create a new sheet called "Ad Spend"
2. Import your Reddit CSV data using File > Import > Upload
3. Choose Replace Current Sheet for import location
4. Add columns: Campaign Id, Ad Group Id, Ad Id
5. Use VLOOKUP to match IDs from your lookup table:

=VLOOKUP(B2, 'Ad Ids'!C:D, 1, true)

Step 4: Configure Zapier Integration

1. Create a new Zap using Google Sheets integration
2. Set trigger for new rows when Ad Id column has data
3. Follow our Zapier integration guide for Custom Ads setup
4. Configure Record Ad Performance action to send data to SegMetrics
5. Test the connection and activate the Zap

Tracking Accuracy

Reddit's reported click numbers may differ from Google Analytics and server logs. This is common across ad platforms due to different tracking methodologies and filters.

Frequently Asked Questions

Q: What's the minimum spend requirement for Reddit Ads API?

A: Reddit Ads require a minimum spend of $5 per day, but API access typically requires substantial spending ($50,000 quarterly) or a Reddit sales representative relationship.

Q: How often should I update my ad spend data through Zapier?

A: We recommend daily or weekly updates depending on your campaign volume. Set your Reddit export to "Last 7 days" or "Yesterday" for regular data imports.

Q: Can I track Reddit ads without importing spend data?

A: Yes, with proper URL tracking, you can see campaign performance in SegMetrics UTM reports. However, you won't be able to calculate ROAS without spend data.

Q: Why don't my Reddit click numbers match Google Analytics?

A: Different platforms use different tracking methods and filters. This discrepancy is normal and occurs across most advertising platforms.

Q: Do I need separate tracking for each Reddit campaign?

A: No, posts with tracking URLs can be reused across multiple ads and campaigns. The dynamic parameters will automatically populate the correct values for each placement.