Gumroad

SegMetrics enables you to analyze your marketing campaign performance by connecting Gumroad with other data sources. With this integration, you can segment data into your leads, identify automation triggers that convert to customers, and understand where your most valuable leads originate.

SegMetrics connects spend from your ad platforms and purchases from Gumroad to email addresses in your CRM. The integration automatically matches email addresses between Gumroad and your CRM, connecting payment data without requiring manual imports or special tagging.

How to Connect Gumroad to SegMetrics

Step 1: Access Integrations

1. Click the gear icon in the top right corner of your SegMetrics dashboard
2. Select "Integrations" from the menu

Step 2: Connect Gumroad

1. On the Integrations page, select the Payments list
2. Click "Connect" next to Gumroad
3. The Activation window will open, prompting you to connect through OAuth to SegMetrics

Step 3: Complete Authorization

1. Follow the OAuth prompts to authorize the connection between Gumroad and SegMetrics. Once connected, SegMetrics will automatically begin matching email addresses and importing payment data.

Historical Data Sync

When you first connect Gumroad to SegMetrics, all historical data from your Gumroad account syncs automatically. SegMetrics stores this data in its own database, allowing you to accumulate more historical data over time as additional syncs occur.

Pro Tip: If you have multiple payment processors, choose whichever can act as your single source of truth for the most accurate reporting.

Frequently Asked Questions

Q: What time zone is Gumroad data synced in?

A: Gumroad data syncs in UTC. SegMetrics reports display your data based on the timezone you set in your Account Settings.

Q: Do I need a tracking pixel to get Gumroad purchase data?

A: No, you don't need to create a Tracking Link for SegMetrics to track Gumroad purchases. The integration automatically captures transaction data through the OAuth connection.

Q: How often does Gumroad data sync with SegMetrics?

A: Once connected, Gumroad data syncs automatically with SegMetrics. The system continuously accumulates and stores data over time for comprehensive historical reporting.

Q: Can I use multiple payment processors with SegMetrics?

A: Yes, you can connect multiple payment processors. However, we recommend designating whichever processor can act as your single source of truth for the most accurate revenue attribution.

Q: What Gumroad data is available for reporting?

A: Popular Gumroad metrics available in SegMetrics include Ad Spend, Ad Clicks, Ad Impressions, Return on Ad Spend (ROAS), Leads, and Revenue data for comprehensive campaign analysis.