Easy Digital Downloads

SegMetrics gives you the ability to analyze your marketing campaign performance by connecting Easy Digital Downloads with other data sources. With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

Integration Overview

SegMetrics takes the spend from your ad platforms and purchases from Easy Digital Downloads then connects them to the email addresses in your CRM.

You don't need to import the orders or tag people in a special way: they just need to be in your Easy Digital Downloads and CRM!

Connect Easy Digital Downloads to SegMetrics

  1. Click on the gear icon in the top right corner and then click "Integrations
  2. Once you're on the Integrations page, select the Payments list and click on Connect next to Easy Digital Downloads
  3. Next, you'll need to provide a valid public API key and also a valid token. An API key and token can be generated for any user by going to Downloads → Tools → API Keys in your Easy Digital Downloads dashboard

Connect Payment Information to CRM Contacts

There is nothing left to do: SegMetrics will match the email addresses in Easy Digital Downloads with those in your CRM and connect the payment data automatically.

But, if you have more than one payment processor we recommend using whichever can act as the single source of truth. You can see which revenue software we have native integrations for here.

When analyzing your Easy Digital Downloads performance in SegMetrics, these key metrics provide essential insights into your digital product business:

Ad Performance Metrics

  • Ad Spend - Track your total advertising investment to understand your marketing costs
  • Ad Clicks - Monitor engagement levels and click-through rates from your campaigns
  • Ad Impressions - Measure the reach and visibility of your advertising efforts

Revenue & ROI Metrics

  • Return On Ad Spend (ROAS) - The most critical metric for understanding profitability. This shows exactly how much revenue each dollar of ad spend generates
  • Revenue - Track total income from your digital downloads to measure business growth
  • Leads - Monitor the number of potential customers entering your funnel

These metrics are particularly valuable for digital product businesses because they help you:

  • Optimize ad spending by identifying which campaigns generate the highest ROAS
  • Track customer acquisition costs to ensure profitable growth
  • Measure conversion funnel performance from impression to purchase
  • Identify seasonal trends in digital product sales
  • Make data-driven decisions about where to invest your marketing budget

By monitoring these metrics together, you can see the complete picture of how your marketing efforts translate into actual revenue from your Easy Digital Downloads store.

Frequently Asked Questions

Q: How much historical data is synced when I first connect Easy Digital Downloads to SegMetrics?

A: When you connect a new Easy Digital Downloads data source, all historical data from your Easy Digital Downloads account is synced. Once Easy Digital Downloads is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical Easy Digital Downloads data in your SegMetrics reports.

Q: Where do I find my Easy Digital Downloads API key and token?

A: You can generate an API key and token for any user by going to Downloads → Tools → API Keys in your Easy Digital Downloads dashboard. Both the public API key and token are required to connect to SegMetrics.

Q: What time zone is Easy Digital Downloads data synced in?

A: Easy Digital Downloads data is synced in UTC. SegMetrics reports on your data based on the timezone that you set in your Account Settings.

Q: Do I need the tracking pixel to get the data found in my Easy Digital Downloads account?

A: The SegMetrics tracking pixel must be installed on all of your web pages so SegMetrics can attach visitor data to any contacts who visit those pages. While SegMetrics can import your Easy Digital Downloads purchase data without the pixel, you won't get the complete customer journey tracking without it installed on your website.

Q: Can I connect Easy Digital Downloads if I use multiple payment processors?

A: Yes, but if you have more than one payment processor, we recommend using whichever can act as the single source of truth. You can see which revenue software we have native integrations for here. SegMetrics will automatically match email addresses between Easy Digital Downloads and your CRM to connect payment data.

Still need help? Contact us at: support@segmetrics.io

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