Omnisend and SegMetrics

SegMetrics gives you the ability to analyze your Omnisend campaign performance and connect it to other data sources.

With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more! 

In This Article

  • Integration Overview
  • How to connect Omnisend to SegMetrics
  • How to connect payment information to Omnisend contacts
  • How much historical data is synced when you first connect Omnisend to SegMetrics?
  • How to build a Report with Omnisend 
  • Frequently asked questions

Integration Overview

SegMetrics imports your contacts, custom fields, tags, orders and more directly from Omnisend . SegMetrics is kept up to date with the most recent information in your Omnisend account, to make sure you always have access to the information you need.

If you have a payment processor that doesn't connect with Omnisend natively, we can connect that information together using the email addresses in Omnisend . 

You don't need to import the orders or tag people in a special way: they just need to be in your Omnisend account!


How to connect Omnisend to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, select the CRM list and click on Connect next to Omnisend 

3) This will open the Activation window, which is where you will be prompted to enter your API key.
4) To get your API Key, go to your API Key Page, and paste the key in the activation window.

How much historical data is synced when you first connect Omnisend to SegMetrics?

When you connect a new Omnisend integration, all historical data from your Omnisend account is synced.

Pro Tip: Once Omnisend is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical Omnisend data in your SegMetrics reports.

How to connect payment information to Omnisend contacts

When you connect your payment integration, we'll automatically connect contacts in your Omnisend account by matching the email address in the processor with the contacts in Omnisend.

We recommend using whichever payment processor can act as your single source of truth.


How to build a Report using Omnisend data

Once your data is imported from Omnisend, you can create reports with the data to see how each touchpoint influences your sales.

1) Click Contacts > New Report, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it for later use or to include the data in a custom dashboard


Frequently Asked Questions

What time zone is Omnisend data synced in?

Omnisend data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings.

How can I set up my email links to get click rates from my Omnisend emails?

To do this, add the ContactId to your link with "email=[[contact.email]]".

Here is what the finished link should look like:  http://example.com/?email=[[contact.email]]

That will tell SegMetrics who is visiting the page, even if they're on a different device.

You can find more information on configuring your email links in our Improving Tracking Fidelity Page

Do I need the tracking pixel to get the data found in my Omnisend account?

You do not need to create a Tracking Link for SegMetrics to track website visitors, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough.

How do I create a report on my client invoices paid and cart sales found in Omnisend?

If you're looking to use it for more invoice paid clients then using a funnel report might be preferable, as you can set out each step that a client should take through the process (sales call, signup, invoice, payments, etc). 

To learn how to quickly create a funnel report, click here to see our funnel reporting walkthrough

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