Connect Pinterest Ads with SegMetrics

When tracking Pinterest Ads with SegMetrics, you will need to configure your ads with the appropriate tracking value.

In order for SegMetrics to track your ad-spend effectively, you need to add  ad_id={ad_id}  to the end of your Destination URLs that you're using in your ads. Instructions for this can be found on Pinterest's documentation, here

If you would like to automatically generate your UTM values from your ads as well, you can use the following URL Parameters to track the ad-spend as well as UTM values in SegMetrics.

Here's how to set up your ad-tracking for Pinterest Ads

1. Make sure that the SegMetrics Tracking Pixel is installed on your site & landing pages.

2. When creating a new ad in Pinterest, make sure that the Destination URL that you use has the above UTM values attached to the end of the URL.

   For example: https://example.com/?ad_id={ad_id}

   

Warning about URL Shorteners

It has come to our attention that most URL Shorteners will remove all UTM and Ad Tracking from the final URL,which breaks tracking in SegMetrics, Google Analytics, Keap, and any other tracking systems that you may use. We highly recommend using your FULL URL when creating ads, or use a custom redirection service that will keep the UTM and Ad Tracking values.

You can test this by taking your link shortener, and adding ?utm_campaign=test to the end of it.

Example:

If your final URL has the UTM value still attached, then your URL shortener will work. If not, we recommend using the full URL.

(NOTE: Bit.ly USED to pass UTM values to the final page, but they discontinued that feature. Be mindful that third party systems can change at any time)