Pinterest Ads allows you to reach users actively searching for inspiration and ideas through visual discovery. By connecting Pinterest Ads with SegMetrics, you can track ad performance, measure ROI, and optimize your campaigns based on comprehensive analytics data.
Setting up Pinterest Ads tracking
To track Pinterest Ads effectively in SegMetrics, you need to add specific tracking parameters to your ad destination URLs. This enables SegMetrics to attribute conversions and revenue to the correct Pinterest campaigns.
Install the SegMetrics tracking pixel
Before setting up ad tracking, ensure the SegMetrics Tracking Pixel is installed on your website and landing pages.
Add tracking parameters to your ads
Pinterest Ads requires that you add ad_id={adid} to the end of your destination URLs for SegMetrics to track ad spend effectively.
Basic tracking parameter:
?ad_id={adid}
Complete UTM tracking with ad attribution:
?utm_campaign={campaign_name}&utm_source=pinterest&utm_medium=cpc&utm_content={adgroupname}&utm_term={creative_name}&ad_id={adid}
Configure your Pinterest ads
Create or edit your Pinterest ad in Pinterest Business Manager
Add the destination URL with tracking parameters attached
- Example:
https://example.com/?ad_id={adid} - Or with full UTMs:
https://example.com/?utm_campaign={campaign_name}&utm_source=pinterest&utm_medium=cpc&utm_content={adgroupname}&utm_term={creative_name}&ad_id={adid}
- Example:
- Publish your ad with the tracking parameters in place
The {adid} parameter will automatically populate with the actual ad ID when the ad is served to users.
Recommendation
We highly recommend using your full destination URL when creating Pinterest ads, or use a custom redirection service that preserves UTM and ad tracking values.
Frequently Asked Questions
Q: Do I need to add tracking parameters to every Pinterest ad?
A: Yes, each ad needs the ad_id={adid} parameter at minimum for SegMetrics to track ad spend attribution. You can also add UTM parameters for more detailed campaign tracking.
Q: What happens if I forget to add tracking parameters?
A: Without proper tracking parameters, SegMetrics won't be able to attribute conversions and revenue to your Pinterest ads, making it impossible to measure ROI accurately.
Q: Can I use Pinterest's automatic URL parameter feature?
A: Pinterest does offer automatic UTM parameter addition, but you'll still need to manually add the ad_id={adid} parameter for SegMetrics tracking. You can combine both approaches.
Q: Will these parameters affect my ad performance or user experience?
A: No, the tracking parameters are invisible to users and don't impact ad performance. They're only used for analytics tracking purposes.
Q: How do I know if my tracking is working correctly?
A: After your ads start running with the proper parameters, check your SegMetrics dashboard to verify that Pinterest traffic and conversions are being attributed correctly to your campaigns.
Still need help? Contact our support team for assistance with your Pinterest Ads integration.
Note: This documentation was last verified against Pinterest's official help documentation in September 2025. Pinterest may update their dynamic tracking parameters or interface. Always refer to Pinterest's official tracking documentation for the most current information.