Ecwid

Learn how to connect your Ecwid by Lightspeed store to SegMetrics using Zapier to automatically track orders and customer data for better marketing insights.

This integration uses Zapier to automatically send your Ecwid by Lightspeed orders and customer data into SegMetrics. Once connected, you'll be able to track the complete customer journey from first contact to purchase, giving you valuable insights into your marketing performance.

What you'll need:

• Active Zapier account
• SegMetrics account
• Ecwid by Lightspeed store

Setting Up SegMetrics

First, create the connection from within your SegMetrics account to allow Zapier to send data.

1. Navigate to the Integrations page in your SegMetrics account
2. Search for and click on Ecwid from the list of available integrations
3. Follow the setup prompts to complete the initial configuration

Once completed, the Ecwid integration will show as configured in your account.

Installing the Zapier Template

SegMetrics provides a pre-built Zapier template to simplify the integration process.

Step 1: Install the Template

1. Click here to install the Ecwid Zap template in your Zapier account
2. The template will automatically create the workflow structure needed

Step 2: Configure Ecwid Connection

1. Open the Ecwid Trigger step in the template
2. Click Choose Account
3. Select Sign in to Ecwid
4. Enter your Ecwid login credentials or select a previously connected account

Step 3: Configure SegMetrics Connection

1. Click on the SegMetrics Action step
2. Click Choose Account

3. Select Sign in to SegMetrics

   Enter your SegMetrics credentials:

   • Account ID
   • API Key
   • Integration ID (provided during setup)

Activating Your Integration

After configuring both connections:

1. Review your Zap settings to ensure everything is correct
2. Toggle the Zap to ON to enable the integration
3. Your integration is now active!

All new Ecwid orders will now automatically flow into your SegMetrics account, allowing you to track customer journeys and measure marketing effectiveness.

Frequently Asked Questions

Q: What data gets sent from Ecwid to SegMetrics?

A: The integration sends order information including customer details, purchase amounts, product information, and transaction dates. This allows SegMetrics to track the complete customer journey and attribute revenue to marketing touchpoints.

Q: Will historical orders be imported?

A: No, this integration only sends new orders that occur after the Zap is activated. Historical data is not automatically imported through this method.

Q: What happens if my Zap stops working?

A: Zapier will send you notifications if your Zap encounters errors. Check your Zapier dashboard for any error messages and ensure both your Ecwid and SegMetrics accounts remain connected and active.

Q: Can I customize what data is sent to SegMetrics?

A: Yes, you can modify the Zap template to send additional fields or customize the data mapping. However, basic customer and order information is recommended for optimal SegMetrics functionality.

Q: How quickly do orders appear in SegMetrics?

A: Orders typically appear in SegMetrics within a few minutes of being placed in your Ecwid store, depending on Zapier's processing time.

Need additional help? Contact our support team at support@segmetrics.io