Sellfy

SegMetrics integrates with Sellfy through Zapier to automatically import your digital product sales data. This integration enables revenue attribution, customer journey tracking, and comprehensive analytics for your Sellfy store.

What You'll Need

• Zapier account (zapier.com)
• SegMetrics account with integration access
• Sellfy account with order data to sync
• SegMetrics API credentials (Account ID, API Key, Integration ID)

Step 1: Set Up SegMetrics Integration

Create the initial connection in SegMetrics to allow Zapier to send order data:

1. Navigate to the Integrations page in your SegMetrics account
2. Search for and click on Sellfy from the available integrations
3. Follow the setup prompts to configure the integration
4. Note your Integration ID - you'll need this for Zapier setup

Once completed, the Sellfy integration will be configured in your account and ready to receive data from Zapier.

Step 2: Install Sellfy Zap Template

SegMetrics provides a pre-built Zap template to simplify the connection process:

1. Click here to install the Sellfy Zap template in your Zapier account
2. The template will open in Zapier's editor with pre-configured trigger and action steps
3. You'll need to connect your accounts and customize the settings

Step 3: Configure Sellfy Trigger

Set up the Sellfy trigger to capture new orders:

1. In the Zap template, click on the Sellfy Trigger step
2. Click Choose Account
3. Click Sign in to Sellfy
4. Enter your Sellfy login credentials or select a previously connected account
5. Test the trigger to ensure it can access your Sellfy order data

The trigger will activate when new orders are created or order statuses are updated (including refunds and reversals).

Step 4: Configure SegMetrics Action

Connect the SegMetrics action to receive Sellfy data:

1. Click on the SegMetrics Action step in your Zap
2. Click Choose Account

3. Click Sign in to SegMetrics

   Enter your SegMetrics credentials:

   • Account ID: Found in Account Settings
   • API Key: Found in Account Settings
   • Integration ID: From your Sellfy integration setup in Step 1

Step 5: Activate the Integration

Complete the setup and enable automatic data sync:

1. Test your Zap to ensure both Sellfy and SegMetrics connections work properly
2. Review the data mapping between Sellfy orders and SegMetrics contacts
3. Toggle the Zap to "On" to enable automatic synchronization
4. Monitor the first few orders to verify data flows correctly

Once activated, all new Sellfy orders will automatically sync to your SegMetrics account.

How to Use Sellfy Data in SegMetrics

Report Types Available

• Acquisition Reports - NEW customers only
• Nurture Reports - Customers who received tags/list additions
• Engagement Reports - Customers who interacted with website
• Orders Reports - ALL revenue regardless of customer status
• Subscriptions Reports - Customers who started subscriptions

Key Benefits

• Revenue Attribution: Connect Sellfy sales to traffic sources and campaigns
• Customer Journey Analysis: Track the path from lead to purchase
• Lifetime Value Tracking: Monitor customer value over time
• Cross-Platform Insights: Combine Sellfy data with other marketing tools

Important Note on Revenue Definitions

What SegMetrics considers a subscriber or subscription may vary slightly compared to Sellfy's definitions. SegMetrics uses its own logic to categorize recurring payments and customer statuses based on the data received through Zapier.

Frequently Asked Questions

Q: How quickly does Sellfy data appear in SegMetrics?

A: Orders typically sync within a few minutes of being created in Sellfy. Zapier processes triggers in near real-time for most accounts.

Q: Will historical orders be imported automatically?

A: No, Zapier only syncs new orders created after the integration is activated. Historical data would need to be imported manually or through SegMetrics' CSV upload feature.

Q: What Sellfy events trigger the Zap?

A: The integration triggers on new orders, order status updates, refunds, and reversals. This ensures SegMetrics has complete order lifecycle data.

Q: Can I customize which Sellfy data fields sync to SegMetrics?

A: Yes, you can modify the Zap template to include additional Sellfy fields or change how data maps to SegMetrics contact properties.

Q: What happens if the integration fails temporarily?

A: Zapier will automatically retry failed attempts. If issues persist, check your account connections and ensure both Sellfy and SegMetrics credentials remain valid.