PayKickStart

In this article, you'll learn how to integrate PayKickstart with your SegMetrics account. For this integration we'll use Zapier to automatically send your PayKickstart orders into SegMetrics.

Integration Setup and Requirements

What you'll need:

• Zapier.com account
• SegMetrics account
• PayKickstart account

Step 1: Connect PayKickstart in SegMetrics

1. Go to the Integrations page in your SegMetrics account
2. Search for and click on PayKickstart
3. Follow the setup prompts to configure the integration

Step 2: Install the Zapier Template

1. Click here to install the PayKickstart Zap template in your Zapier account

   In the Zap Template, configure the PayKickstart Trigger step:

   • Click Choose Account
   • Click Sign in to PayKickstart

   • Enter your PayKickstart login credentials or select a previously connected account

     Configure the SegMetrics Action step:

   • Click Choose Account

   • Click Sign in to SegMetrics

     Enter your SegMetrics credentials:

     • Account ID (found here)
     • API Key (found here)
     • Integration ID
   • Turn on the Zap:
     • Toggle the setting to enable the Zap
     • All new PayKickstart orders will now be sent to SegMetrics

Understanding Available Data in Reports

Once PayKickstart is connected, you can analyze your data using different SegMetrics reports. Important: Each report shows customers and revenue based on specific criteria and date ranges.

Report Types and Data Scope

Acquisition Report

• Revenue: Only shows revenue from NEW customers - excludes repeat purchases from existing customers
• Use this to measure new customer acquisition and first-time purchase value

Nurture Report

• Revenue: Revenue from customers who received tags/list additions, regardless of when they first purchased
• Use this for email marketing and segmentation performance

Engagement Report

• Revenue: Revenue from customers who had website activity, even if the purchase happened before/after the visit
• Use this to measure how website engagement correlates with sales

Orders Report

• Revenue: Shows ALL revenue regardless of customer type (new or existing)
• Use this for total sales performance and overall revenue tracking

Subscriptions Report

• Revenue: Revenue from new subscriptions only
• Use this to track subscription business growth

Key Reporting Insights

• New vs. Existing Customers: Only the Acquisition Report isolates truly new customers. Other reports may include repeat customers.
• Date Range Impact: The same customer may appear in different reports depending on when they performed specific actions.
• Revenue Attribution: Revenue in Engagement/Nurture reports connects to customers who had those activities, not necessarily when they purchased.

Frequently Asked Questions

Q: How quickly does PayKickstart data appear in SegMetrics?

A: Data appears in SegMetrics within minutes of a PayKickstart purchase, thanks to the real-time Zapier integration.

Q: What PayKickstart data gets sent to SegMetrics?

A: Customer information, order details, product information, pricing, and payment status are automatically synced.

Q: Can I track both one-time and subscription purchases?

A: Yes, the integration handles both one-time purchases and subscription orders from PayKickstart.

Q: What if I have existing PayKickstart customers before connecting to SegMetrics?

A: The integration only captures new orders going forward. Historical data from before the integration won't be imported automatically.

Q: Do I need to configure anything in PayKickstart?

A: No, PayKickstart configuration happens automatically through the Zapier webhook system once you connect your accounts.