Yahoo

SegMetrics can connect directly to your Yahoo DSP account to track metrics such as ad clicks, ad spend, ROI, and much more. In this article you'll learn how to get integrated with Yahoo DSP and start tracking your ads and improve your return on ad spend.

SegMetrics integrates with Yahoo DSP through their API to pull in advertising data and connect it with your conversion tracking. This allows for comprehensive ROI analysis and attribution of your Yahoo DSP campaigns.

Important: In order for SegMetrics to accurately track your ads, you'll need to install your SegMetrics tracking pixel on all landing pages being used in your ad URLs.

API Access Requirement: To enable the DSP API for your account, reach out to your Yahoo DSP Account Manager or Product Support.

How to connect Yahoo DSP to SegMetrics

For this integration, you need to create an OAuth2 client in Yahoo DSP. The Client ID and Client Secret that you generate through this process are required to access the Yahoo DSP API.

1. Click on the gear icon in the top right corner and then click "Integrations"

2. Click on the Yahoo DSP integration in the Ads section

   Enter the following API credentials:

   • Client ID
   • Client Secret
3. Click Connect Yahoo DSP

Configuring URL Tracking Parameters

In order to track leads from your Yahoo DSP ads, you need to append specific tracking parameters to your landing page URLs.

1. Login to your Yahoo DSP Ads account
2. For each of your currently running ads, append the following to the landing page URL:

utm_campaign=${ORDERID}&utm_source=yh&utm_medium=cpc&utm_content=${PLACEMENTID}&utm_term=${LIBRARYADID}&ad_id=${TRAFFICKEDADID}

Final URL example:

https://example.com/my-page/?utm_campaign=${ORDERID}&utm_source=yh&utm_medium=cpc&utm_content=${PLACEMENTID}&utm_term=${LIBRARYADID}&ad_id=${TRAFFICKEDADID}

Important: Make sure that you have one (and only one) question mark (?) in the URL that separates the URL from the tracking code.

How to use Yahoo DSP data in SegMetrics Reports

Once your data is imported from Yahoo DSP, you can create reports to see how each touchpoint influences your sales.

Since this is an ads platform integration, you can use it in advertising reports:

1. Run a new Advertising report in SegMetrics
2. Towards the bottom of the report, click Ad Accounts
3. Click the filter icon to the right of the Yahoo DSP account name
4. Your report will now be filtered and show only your Yahoo DSP data

Frequently Asked Questions

Q: Do I need special API access to connect Yahoo DSP to SegMetrics?

A: Yes, you need to enable the DSP API for your account by contacting your Yahoo DSP Account Manager or Product Support. You'll also need to create OAuth2 credentials (Client ID and Client Secret).

Q: What's new with Yahoo DSP in 2025?

A: Yahoo DSP launched their Conversion API (CAPI) in April 2025, which allows advertisers to send conversion events directly to Yahoo DSP in real-time. This enhances measurement and attribution capabilities.

Q: Why aren't my Yahoo DSP ads showing up in SegMetrics?

A: Make sure you've added the required UTM tracking parameters to all your ad URLs and that the SegMetrics tracking pixel is installed on your landing pages. Also verify that your API credentials are correctly configured.

Q: Can I track offline conversions with Yahoo DSP?

A: Yes, with Yahoo DSP's new Conversion API (CAPI) launched in 2025, you can track both online and offline conversions in real-time through direct integration or via partners like LiveRamp.

Q: What should I do if URL shorteners are breaking my tracking?

A: Most URL shorteners remove UTM parameters. Test your shortener by adding ?utm_campaign=test  to the end. If the parameter disappears, use your full URL instead or a custom redirection service that preserves UTM parameters.