Yahoo Japan

Yahoo Japan Ads allows you to reach audiences across Yahoo Japan's search and display network. By connecting Yahoo Japan Ads to SegMetrics, you can track advertising performance, measure campaign ROI, and analyze customer journeys from ad click to purchase. This guide shows you how to set up the integration.

Connecting your Yahoo Japan account

1. Navigate to the Integrations page in your SegMetrics account at https://app.segmetrics.io/a/integration
2. Select the Yahoo Japan integration from the available advertising platforms
3. Click Connect Yahoo Japan
4. Enter your Yahoo Japan Account ID and Password when prompted
5. Click Approve to authorize SegMetrics to access your Yahoo Japan Ads data
6. Select the ad accounts you want to track in SegMetrics
7. Click Save Active Ad Accounts

Once connected, SegMetrics will begin importing your Yahoo Japan advertising data automatically.

Configuring ad tracking parameters

To track individual ad performance and connect ad clicks to customer conversions, add the following URL parameters to your Yahoo Japan ads:

utm_campaign={campaignid}&utm_source=yahooj&utm_medium=cpc&utm_content={keyword}&utm_term={adgroupid}&ad_id={creative}

Add these parameters in the Tracking URL field within the URL Options section of each ad configuration in Yahoo Japan Ads.

Using Yahoo Japan data in SegMetrics reports

Yahoo Japan advertising data appears across several SegMetrics report types:

Advertising Reports track campaign performance including ad spend, clicks, leads, customers, and revenue generated from Yahoo Japan campaigns. Filter by account, campaign, ad set, or individual ads.

Acquisition Reports show which Yahoo Japan campaigns first introduced contacts to your business.

Engagement Reports track how contacts from Yahoo Japan ads interact with your website and marketing.

Orders Reports display all revenue associated with Yahoo Japan campaigns, regardless of when the purchase occurred relative to the ad click.

Access your Yahoo Japan data by navigating to the Advertising report at https://app.segmetrics.io/a/report/ads and filtering by your Yahoo Japan accounts in the table at the bottom of the report.

Frequently asked questions

Q. Can I connect multiple Yahoo Japan accounts to SegMetrics?

A. Yes, you can connect multiple Yahoo Japan advertising accounts to SegMetrics to consolidate reporting across different businesses or projects.

Q. Will this integration affect my Yahoo Japan account security?

A. No. SegMetrics uses OAuth authentication and follows security best practices to protect your Yahoo Japan data. SegMetrics only requests read access to advertising data and cannot modify your campaigns or ads.

Q. How frequently does SegMetrics sync with Yahoo Japan?

A. SegMetrics automatically syncs with Yahoo Japan on a regular basis to ensure your advertising data remains current for analysis and reporting.

Q. What happens if I disconnect an ad account?

A. Unchecking an account will stop importing new data from that account, but historical data already imported will remain in SegMetrics. You can reconnect the account at any time to resume data imports.

Q. Do I need to add tracking parameters to every ad?

A. Yes, adding the UTM parameters to each ad ensures SegMetrics can properly attribute conversions and revenue to specific campaigns and ads. Without these parameters, SegMetrics can only track aggregate advertising metrics from the API but cannot connect ad clicks to individual customer journeys.