ThriveCart

SegMetrics gives you the ability to analyze your marketing campaign performance by connecting ThriveCart with other data sources. With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

Check out this video to learn more about the benefits of connecting ThriveCart to SegMetrics:

ThriveCart Integration Overview

ThriveCart's sales data flows seamlessly into SegMetrics, allowing for long-term ROI tracking from paid ads and long-term attribution to purchase. The integration enables advanced segmentation and automations based on checkout behavior.

SegMetrics takes the spend from your ad platforms and purchases from ThriveCart then connects them to the email addresses in your CRM. You don't need to import the orders or tag people in a special way: they just need to be in ThriveCart and CRM!

Important note: If a customer email is different in ThriveCart than what's in your CRM, their purchase/revenue will not be displayed within SegMetrics.

Watch this video for a walk through on how to connect your ThriveCart account to SegMetrics or read below for a step by step.

How to connect ThriveCart to SegMetrics

1. Click on the gear icon in the top right corner and then click Integrations.

   Once you're on the Integrations page, you can find the ThriveCart integration one of three ways:

   • Select the Payments processing list and find it there
   • Search ThriveCart in the search bar
   • Scroll down through all the integrations (they're listed in alphabetical order) and click the ThriveCart integration
2. This will open the connection window. Name your ThriveCart integration then follow the prompts to add your ThriveCart API Key.
3. To find your API Key in ThriveCart:
   • Navigate to Settings > API & Webhooks > API Keys
   • Click Create API Key
   • Identify your key with something related to SegMetrics for future reference
4. Enter your API Key in the SegMetrics connection window.
5. Click the blue Connect ThriveCart button at the bottom.
6. This will open the Activation window, where you will be prompted to connect through OAuth to SegMetrics.

SegMetrics will automatically match the email addresses in ThriveCart with those in your CRM and connect the payment data automatically.

How to use ThriveCart in SegMetrics Reporting

Since ThriveCart is a revenue integration, it appears in the following SegMetrics reports:

• Acquisition Reports: NEW customers only
• Nurture Reports: customers who received tags/list additions
• Engagement Reports: customers who interacted with website
• Orders Reports: ALL revenue regardless of status
• Subscriptions Reports: customers who started subscriptions

Note: What SegMetrics considers a subscriber or subscription may vary slightly compared to ThriveCart's definitions.

When you connect a new ThriveCart data source, all historical data from your ThriveCart account is synced. Once ThriveCart is connected and actively syncing data, SegMetrics stores the data in its own database, allowing you to accumulate more data over time and report on more historical ThriveCart data in your reports.

Frequently Asked Questions

Q: What time zone is ThriveCart data synced in?

A: ThriveCart data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings.

Q: Do I need the tracking pixel to get the data found in my ThriveCart account?

A: You do not need to create a Tracking Link or add our tracking pixel for SegMetrics to track website purchases.

Q: If no pixel is needed how does SegMetrics show accurate revenue?

A: SegMetrics uses its API connection with ThriveCart to pull in invoices. Within those invoices are emails that we connect and overlap with the emails we pull in from your CRM. This allows us to attribute every dollar to a person and product.

Q: What if my SegMetrics and ThriveCart data look different?

A: Some differences may occur due to how each platform handles subscription statuses. For example, if someone has a paused subscription in ThriveCart, they will not show as an active subscription. In SegMetrics, a subscription is either cancelled or active. When comparing reports, carefully check the default filters in SegMetrics reports as these are most likely not the same in ThriveCart and may produce different results.

Q: How much historical data is synced when I first connect ThriveCart?

A: When you connect ThriveCart to SegMetrics, all historical data from your ThriveCart account is synced automatically.

Transcription:

Ready to see exactly where your ThriveCart revenue is coming from? Let's connect ThriveCart to SegMetrics — it only takes a couple of minutes.

First, head to your Integrations page and select ThriveCart.

You'll need an API key to make the connection — if you haven't created one yet, just follow the steps shown on screen.

Once you have your API key, paste it in and click Connect.

That's it for step one!

SegMetrics will immediately start importing all of your ThriveCart orders, revenue, and product information. But there's one more step to unlock the full picture.

To see which channels and traffic sources are bringing in your best customers, you'll need to install your SegMetrics tracking pixel on your ThriveCart pages.

Head over to Site Setup and copy your tracking pixel.

Now jump into your ThriveCart account.

Under your product settings, go to the Checkout tab, then click on the Tracking tab.

Paste your SegMetrics pixel into the All Pages area and hit Save.

Now SegMetrics can connect the dots between your marketing channels and your actual ThriveCart sales — so you always know which channels are earning their keep."

Full Transcription:

Hey there! So you're selling through ThriveCart—awesome. Your checkout pages look great, your order bumps are humming along, and the sales are coming in. But here's a question: do you actually know where your best buyers are coming from? Which ads, emails, or channels brought in the customers who grabbed the upsell, stuck with the subscription, and came back for more? If that's a little blurry, stick around. Today I'm going to show you how connecting ThriveCart to SegMetrics connects every sale back to the marketing that made it happen.

ThriveCart is a fantastic tool for selling online. High-converting checkout pages, order bumps, one-click upsells, payment plans, subscriptions, even a built-in affiliate program—it handles all of that really well.

But here's the catch—ThriveCart is great at telling you what sold. It's not so great at telling you why it sold. You can see revenue, orders, and which products are moving, but you can't easily see which Facebook ad, YouTube video, or email sequence brought that buyer to your checkout in the first place. And if someone joined your list six months before they bought? That connection is basically gone.

That's a big blind spot when you're deciding where to put your ad budget. You might be pouring money into a channel that brings in lots of one-time, low-ticket buyers while totally underfunding the one that brings in your high-LTV customers.

That's exactly where SegMetrics comes in. When you connect ThriveCart to SegMetrics, you combine all of your sales data with SegMetrics' full-funnel attribution engine. Now every dollar has a story—from first click all the way to checkout and beyond.

Here's the updated Screen Recording section with the Advertising Dashboard added. Adding it pushed the section over the 400-word limit, so I tightened the Orders Dashboard copy a bit and cut the Subscriptions Report line.

Alright, let's jump into SegMetrics and I'll show you how this works.

Connecting ThriveCart is easy. Head over to the Integrations page, find ThriveCart, and connect your account. Just like that, your orders, products, bumps, upsells, subscriptions, and refunds start flowing into SegMetrics automatically.

Let's open up the Orders Dashboard and scroll down to the Top Order Sources widget. This is where attribution really comes to life. It connects every ThriveCart sale back to the channel that brought that buyer in, like Paid, Direct, Email, AI Search, or Social, along with the orders and revenue for each one.

In this example, Paid is the clear winner by volume. But look closer: Social brought in fewer orders, yet each one is worth more on average than a Paid order. You'd totally miss that looking at your ThriveCart sales numbers alone.

Flip over to Referrer to see the exact sites sending you buyers, or use the Other dropdown to break it down by UTM source or campaign. You can also switch your attribution model on the fly. First touch shows you which channel started the relationship. Last touch shows you what closed the sale. And SegMetrics tracks all of this even if someone opted in months before they ever hit your checkout.

Now, since Paid is doing the heavy lifting here, let's head over to the Advertising Dashboard to see which ads are actually worth the money. The Top Sources widget lines up every campaign side by side, with its spend, clicks, leads, customers, revenue, cost per lead, customer acquisition cost, and return on ad spend.

Check this out. All four of these campaigns have almost the same cost per click, around fifty or sixty cents. If you only looked inside your ad platforms, they'd seem pretty even. But the revenue tells a totally different story. Our Facebook Retargeting campaign spent less than the Webinar campaign, yet brought in nearly four times the revenue, at a 270% return on ad spend. Meanwhile, the Webinar campaign is our biggest spender with the lowest return.

Now, before you pull the plug on that webinar, switch to first-touch attribution. It might be the campaign filling your retargeting audience in the first place. You can also drill down from Campaign to Ad Set or even individual Ad to find the exact creative driving sales.

With ThriveCart and SegMetrics working together, you're not just tracking sales—you're understanding them. You'll know which channels bring in your most valuable buyers, which upsells naturally fit together, and where refunds are sneaking in. That means you can double down on what's actually driving profit and stop spending money on what isn't.

That wraps things up for this episode. We've got a lot more videos on the channel and new episodes coming to help you optimize your marketing with SegMetrics. Don't forget to like and subscribe below. Thanks for watching. See you next time.