Facebook Lead Ads (Lead Tracking)

Facebook Lead Ads provides an easy way to generate marketing leads without the users ever having to leave Facebook. However, as the leads never leave Facebook's site, tracking can become a challenge. By using Zapier together with your Lead Ads and Email Marketing Platform, it's easy to get your Facebook Leads into SegMetrics!

How the Integration Works

Since Facebook Lead Ads don't automatically import into your Email Marketing Platform, you most likely already have a Zap set up to send the Leads into your marketing funnel. You can either create a new Zap, or add a second action onto the existing app to send that data into SegMetrics.we'll assume that you already have a Zap set up to send your Facebook Leads into your marketing system.


Configure the Facebook Lead Ads

To connect Facebook Lead Ads to your Zapier Account:

  1. Choose "Facebook Lead Ads" as the Trigger App
  2. Select "New Lead Trigger" and click "Save + Continue"
  3. Choose the Lead Ads Account you will use, and click "Save + Continue"
  4. Choose the Facebook Account, and Form from the dropdown, and click "Save + Continue"
  5. Click "Continue" to finish configuring Facebook

Connecting SegMetrics to Zapier

  1. If you haven't already, follow our instructions on connecting SegMetrics to Zapier.
  2. For the action select "SegMetrics" as your App, and Track Page View as your event
  3. For the URL enter a URL that you can easily remember as belonging to the Facebook leads. We recommend using a URL like https://facebook.com/leads/
  4. After the URL make sure that you add in ?ad_id= followed by the Ad ID field from the Lead Ad Trigger
  5. In the Email field, use the email address from the Lead Ad Trigger
  6. In the Referrer field enter "facebook.com" (without the quotes)
  7. Click Continue and Save your Zap. You're done!

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