Pike13

SegMetrics gives you the ability to analyze your marketing campaign performance by connecting Pike13 with other data sources. With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

Pike13 Integration Overview

Pike13's sales data flows seamlessly into SegMetrics, allowing for long-term ROI tracking from paid ads and long-term attribution to purchase. The integration enables advanced segmentation and automations based on checkout behavior.

SegMetrics takes the spend from your ad platforms and purchases from Pike13 then connects them to the email addresses in your CRM. SegMetrics brings in comprehensive Pike13 data including packs and plans, allowing you to track revenue from class packages, membership plans, and other services.

You don't need to import the orders or tag people in a special way: they just need to be in Pike13 and CRM!

Important note: If a customer email is different in Pike13 than what's in your CRM, their purchase/revenue will not be displayed within SegMetrics.

How to connect Pike13 to SegMetrics

1. Click on the gear icon in the top right corner and then click Integrations.
2. Once you're on the Integrations page, you can find the Pike13 integration one of three ways:
   • Select the Payments processing list and find it there
   • Search Pike13 in the search bar
   • Scroll down through all the integrations (they're listed in alphabetical order) and click the Pike13 integration
3. This will open the connection window. Name your Pike13 integration then click the blue Connect Pike13 button.

4. You will be redirected to Pike13 Auth where you'll need to authorize SegMetrics to access your Pike13 account.
5. After authorization, you'll see a connection form where you'll configure the integration settings.
6. Complete the configure form by entering your Pike13 subdomain (e.g., if your Pike13 URL is mybusiness.pike13.com, your subdomain is mybusiness).
7. Click Complete Connection to finalize the setup.

SegMetrics will automatically match the email addresses in Pike13 with those in your CRM and connect the payment data automatically, including all packs and plans purchased by your clients.

Note: If you have more than one payment processor, we recommend using whichever can act as the single source of truth.

How to use Pike13 in SegMetrics Reporting

Since Pike13 is a revenue integration, it appears in the following SegMetrics reports:

• Acquisition Reports: NEW customers only
• Nurture Reports: customers who received tags/list additions
• Engagement Reports: customers who interacted with website
• Orders Reports: ALL revenue regardless of status or clicks (including packs and plans)
• Subscriptions Reports: customers who started subscriptions

Note: What SegMetrics considers a subscriber or subscription may vary slightly compared to Pike13's definitions.

When you connect Pike13, all historical data from your Pike13 account is synced, including all packs and plans purchases. Once Pike13 is connected and actively syncing data, SegMetrics stores the data in its own database, allowing you to accumulate more data over time for more comprehensive historical reporting.

Frequently Asked Questions

Q: What time zone is Pike13 data synced in?

A: Pike13 data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings.

Q: Do I need the tracking pixel to get the data found in my Pike13 account?

A: You do not need to create a Tracking Link or add our tracking pixel for SegMetrics to track purchases from Pike13. You will need a tracking pixel if you want to know what channel your customers are coming from and interacting with. 

Q: If no pixel is needed how does SegMetrics show accurate revenue?

A: SegMetrics uses its API connection with Pike13 to pull in transaction data including packs and plans. Within those transactions are emails that we connect and overlap with the emails we pull in from your CRM. This allows us to attribute every dollar to a person and product.

Q: How much historical data is synced when I first connect Pike13?

A: When you connect Pike13 to SegMetrics, all historical data from your Pike13 account is synced automatically, including all past purchases of packs and plans.

Q: What is the Pike13 subdomain and where do I find it?

A: Your Pike13 subdomain is the first part of your Pike13 URL. For example, if you access Pike13 at mybusiness.pike13.com, your subdomain is mybusiness. You'll need to enter this during the configuration step after authorizing the connection.