ChatGPT Ads

Connecting ChatGPT Ads to SegMetrics

Track which ChatGPT ads are driving leads and revenue by connecting your ChatGPT account to SegMetrics. Once set up, SegMetrics will automatically import your ad spend and tie it to real customer outcomes.

Watch this video for a walk through on how to connect your ChatGPT ads account to SegMetrics or read below for a step by step.

Connect ChatGPT Ads to SegMetrics

SegMetrics takes the spend from ChatGPT Ads and purchases from your payment processor then connects them to the email addresses in your email marketing platform. You don't need to import orders or tag people in a special way: they just need to be in your CRM account!

Follow these steps to connect:

1. In SegMetrics, Click on the gear icon in the top right corner and then click "Integrations"
2. Scroll to find OpenAI Ads and click Connect.
3. Enter your OpenAI API Key in the field provided.
4. Click Connect and authorize SegMetrics to access your ad account.

Once connected, SegMetrics will automatically import the last 14 days of ad spend, along with all your campaign, ad set, and ad names — giving you an immediate head start on reporting.

Configure ChatGPT Ads Tracking

Connecting your account imports your spend data, but to track which specific ads are driving leads and sales, you need to add tracking parameters to each of your ads.

Step 1 — Copy Your Tracking Parameters

Follow the steps below:

1. After connecting, navigate to your Account Setup Instructions in SegMetrics.
2. Locate the URL Tracking Parameters box and copy the parameters shown. Or, copy them from below:

Important: These parameters are unique to your account. Keep them handy — you'll paste them into each ad in the next step.

Step 2 — Export Your Ad IDs from ChatGPT Ads Manager

You'll need the Ad ID for each ad you want to track. Here's how to get them:

1. In ChatGPT Ads Manager, click the three dots (⋯) in the upper right corner.
2. Select Export, then click Export to Edit.
3. Open the downloaded CSV file and keep it open — you'll need it shortly.

Step 3 — Add Tracking Parameters to Each Ad

Repeat the following steps for each individual ad:

1. In ChatGPT Ads Manager, click Campaigns in the left-hand menu, then select the Ads tab.
2. Click the three dots (⋯) next to the ad you want to edit and select Edit Ad.
3. In the Link field, place your cursor at the end of the URL and type ?
4. Paste the URL parameters you copied from SegMetrics directly after the ? .
5. Switch back to the CSV file you exported and locate the Ad ID column. Copy the Ad ID for this ad.
6. Return to the ad editor and replace the placeholder text PASTE AD ID HERE  in the parameters with the Ad ID you just copied.
7. Click Save.

For example, if the Ad ID is 1234, the final Link Field should show as such:

https://mysite.com?utm_campaign=openai&utm_source=openai&utm_medium=cpc&ad_id=1234

Repeat this process for every ad you want to track, and remember to add these parameters to any new ads you create in the future.

A Note on Attribution

Attribution tracking starts from the moment you add the tracking parameters to your ads. SegMetrics cannot track clicks or conversions that happened before the parameters were in place, so add them as soon as possible to avoid gaps in your data. Please also be sure that you have your SegMetrics tracking pixel installed on all landing pages related to your ad URLs.

Frequently Asked Questions

Q: What time zone is ChatGPT Ads data synced in?

A: ChatGPT Ads data is synced in UTC. SegMetrics reports on your data based on the timezone you set in your Account Settings.

Q: Why am I seeing clicks but no leads in SegMetrics?

A: This is usually a tracking setup issue. Verify: (1) Tracking Pixel is on all pages including landing pages, (2) Your ChatGPT tracking parameters are in place, (3) leads are entering email addresses on tracked pages, and (4) leads are being added to your email marketing system.

Q: Do I need tracking links to get ChatGPT data?

A: No, you don't need to create Tracking Links for SegMetrics to track visitors from ads - it will gather UTM data automatically. Tracking Links provide additional detail about specific link clicks for ads, email broadcasts, or campaigns.

Q: How much historical data is imported?

A: SegMetrics imports the last month of ad spend, clicks, and impressions for all currently active ads when you first connect.

Full Transcription:

Ready to track exactly which ChatGPT ads are bringing in your customers and revenue? Let me walk you through connecting ChatGPT Ads to SegMetrics in just a few minutes.

First, head to your Integrations page and find OpenAI Ads. Enter in your OpenAI API Key. Click Connect and authorize SegMetrics to access your ad account. Once connected, we'll automatically import the last 14 days of ad spend plus all your campaign, ad set, and ad names. This gives you a head start on your reporting.

After connecting, head over to your account setup instructions. This is important - here's where you'll grab your unique URL tracking parameters. These are special parameters you'll add to your ChatGPT ads so SegMetrics can track which specific ads are driving leads and sales. Copy these parameters - you'll need them in the next step.

Now hop over to ChatGPT Ads Manager. Now you’ll need to get the ad id for your ads. To do that, click the 3 dots at the upper right side of your ads manager. Go to Export, then click Export to Edit. Open up the CSV file and leave it open. Next, click Campaigns on the left of the screen, then click on the Ads tab. Click the 3 dots for an ad and then click Edit Ad. Now, inside of the Link field, add a “?” right after the Link URL. Then, paste the URL Parameters you copied from SegMetrics. Lastly, go back to the CSV file you downloaded from ChatGPT. Copy the Ad ID found in the ad id column. Go back to your ads manager and replace “PASTE AD ID HERE” with the copied ad id from the CSV file. Finally, click Save and you're done!

Be sure to repeat that process for each individual ChatGPT ad that you’ve created. You’ll also need to remember to follow this process for any new ad you create in the future. 

One key thing to remember - attribution tracking only starts once you install these parameters. We can't track clicks and conversions from before they're added, so get them in place as soon as possible to start collecting that valuable data.

Stop wondering if your ChatGPT ads are working - see exactly which ones are paying for themselves and which ones aren't."