Google Ads and SegMetrics

SegMetrics gives you the ability to analyze your Google Ads campaign performance and connect it to other data sources.

With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

In This Article

  • Integration Overview
  • How to connect Google Ads to SegMetrics
  • How to connect payment information to Google Ads contacts
  • How much historical data is synced when you first connect Google Ads to SegMetrics?
  • How to build a Report with Google Ads
  • Frequently asked questions

Integration Overview

SegMetrics takes the spend from Google Ads and purchases from your payment processor then connects them to the email addresses in your email marketing platform. 

You don't need to import the orders or tag people in a special way: they just need to be in your CRM account!


How to connect Google Ads to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, scroll down to "Available" and click on Connect next to Google Ads

This will open the Activation window, which is where Google will ask you to confirm the connection.

3) Once you have connected Google Ads, you'll want to add the tracking value to your ads so that SegMetrics can connect individual users to each click on your ads. Follow the instructions on the screen, or check out our doc on Setting Up Adwords Ad Tracking


How much historical data is synced when you first connect Google Ads to SegMetrics?

When you connect a new Google Ads Data Source, we import the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution will start as soon as the ads are configured for tracking.

Pro Tip: Once Google Ads is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical Google Ads data in your SegMetrics reports.

How to build a Report using Google Ads data

Once your data is imported from Google Ads, you can create reports with the data to see how each touchpoint influences your sales.

1) Click Ad Reporting, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it to come back to or to include the data in a custom dashboard


Frequently Asked Questions

What time zone is Google Ads data synced in?

Google Ads data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings. 

What ad types to you support?

We support all ad types from the standard Google Ads API. Please note that at this time (July, 2020) the Google Ads API does not provide information on Discovery Ads. If you are using Discovery Ads in your marketing, currently that data will not be available in SegMetrics.

Why am I not seeing clicks but not any leads in SegMetrics?

This can be caused by a couple of factors, but all are easy to solve. Please go through the checklist below to make sure that the tracking is set up correctly:

  1. Confirm that the Tracking Snippet is installed on all the pages, including the Landing Page that the ads are pointing to, as well as any order forms or optins after the initial landing page. You can use the Tracking Snippet Debugger to make sure that the tracking is installed.
  2. Make sure that ad_id={creative} is included in the Final URL Suffix and that the ad id is being correctly passed to the landing page.
  3. Confirm that the leads are entering their email address on a page that has the Tracking Snippet installed, and that if you're using any 3rd Party optin forms (like Acuity, WebinarJam, etc) that they have the tracking snippet installed as well.
  4. Finally, make sure that the leads are getting added to your email marketing system. (People not getting added to the marketing is more common than you think!)
  5. If you're still not seeing leads come through, please contact us at support@segmetrics.io and we'll get you up and running ASAP!

Do I need the tracking snippet to get the data found in my Google Ads account?

You do not need to create a Tracking Link for SegMetrics to track visitors from ads, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough.


Popular Google Ads Metrics

Ad Spend Ad Clicks Ad Impressions
Return On Ad Spend Leads Revenue

Still need help? Contact Us Contact Us