SegMetrics gives you the ability to analyze your Google Ads campaign performance and connect it to other data sources. With that information, you can easily segment data into your leads, find automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!
Watch this video for a walk through on how to connect your Google ads account to SegMetrics or read below for a step by step.
Connect Google Ads to SegMetrics
SegMetrics takes the spend from Google Ads and purchases from your payment processor then connects them to the email addresses in your email marketing platform. You don't need to import orders or tag people in a special way: they just need to be in your CRM account!
- Access Integrations
- Click on the gear icon in the top right corner and then click "Integrations"
- Select Google Ads
- On the Integrations page, scroll down to "Available" and click Connect next to Google Ads
- Authorize Connection
- This opens the Activation window where Google will ask you to confirm the connectio
- Add Tracking
- Once connected, you'll want to add tracking values to your ads so SegMetrics can connect individual users to each click
Configure Google Ads Tracking
When tracking Google Ads with SegMetrics, you need to configure your ads with the appropriate tracking value. To track ad-spend effectively, you need to add ad_id={creative} to the Final URL Suffix in the Ad URL Options.
- Install Tracking Pixel
- Ensure the SegMetrics Tracking Pixel is installed on your site & landing pages
- Configure Tracking in SegMetrics
- From your Integrations Page, click "Manage Settings" for Google Ads
- Choose "Install Ad Tracking"
- Set Up Google Ads
- Log into Your Google Ads account
- Click the Admin icon in the left menu
- Select Account Settings
- Click Tracking to expand the section
- Add Tracking Code
- Enter the following code under "Final URL Suffix":
utm_campaign={campaignid}&utm_source={network}&utm_medium=cpc&utm_content={placement}&utm_term={keyword}&seg_aprod={product_id}&ad_id={creative}
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Test and Save
- Click the Test button to confirm your links work and the ad_id has been attached
- Click Save to complete your setup
Performance Max Campaigns
For Performance Max (PMAX) campaigns, add these tracking parameters at the campaign level:
seg_acam={campaignid}&utm_campaign={campaignid}&utm_source={network}&utm_medium=cpc&utm_content={placement}&utm_term={keyword}&ad_id={creative}
Important Notes
URL Shorteners Warning: Most URL shorteners remove UTM and Ad Tracking values, which breaks tracking in SegMetrics. Use full URLs or test your shortener by adding ?utm_campaign=test to verify tracking parameters are preserved.
Custom Experiments: Google Ads Custom Experiments may cause inflated ad spend in SegMetrics due to duplicate campaign/ad IDs. Filter out experimental campaigns in your reports if this occurs.
Historical Data Sync
When you connect Google Ads, SegMetrics imports the last month of ad spend, clicks and impressions for all currently active ads. Lead attribution starts as soon as the ads are configured for tracking.
Pro Tip: Once Google Ads is connected and syncing, SegMetrics stores the data in its own database, allowing you to accumulate more historical data over time for comprehensive reporting.
Frequently Asked Questions
Q: What time zone is Google Ads data synced in?
A: Google Ads data is synced in UTC. SegMetrics reports on your data based on the timezone you set in your Account Settings.
Q: Why am I seeing clicks but no leads in SegMetrics?
A: This is usually a tracking setup issue. Verify: (1) Tracking Pixel is on all pages including landing pages, (2) ad_id={creative} is in the Final URL Suffix, (3) leads are entering email addresses on tracked pages, and (4) leads are being added to your email marketing system.
Q: Do I need tracking links to get Google Ads data?
A: No, you don't need to create Tracking Links for SegMetrics to track visitors from ads - it will gather UTM data automatically. Tracking Links provide additional detail about specific link clicks for ads, email broadcasts, or campaigns.
Q: How much historical data is imported?
A: SegMetrics imports the last month of ad spend, clicks, and impressions for all currently active ads when you first connect.
Transcription:
Ready to track exactly which Google ads are bringing in your customers and revenue? Let me walk you through connecting Google Ads to SegMetrics in just a few minutes.
First, head to your Integrations page and find Google Ads.
Click Connect and authorize SegMetrics to access your ad account.
Once connected, we'll automatically import the last 14 days of ad spend plus all your campaign, ad set, and ad names. This gives you a head start on your reporting.
After connecting, head over to the Site Setup page and click View your setup instructions.
Click on Google ads in the table of contents.
This setup is important - here's where you'll grab your unique URL tracking parameters.
These are special codes you'll add to your Google ads so SegMetrics can track which specific ads are driving leads and sales.
Copy these parameters - you'll need them in the next step.
Now hop over to Google Ads Manager.
Go to the Admin tab and select Account Settings.
Next, open up the Tracking setting and paste the tracking parameters into the Final URL Suffix, hit Apply, and you're done!
This will automatically apply the tracking parameters to any existing ads as well as any new ads you create in the future.
Running Performance MAX campaigns?
Head back over to the SegMetrics setup instructions and grab the PMAX specific parameters and add them to the individual campaign settings for each PMAX campaign.
You’ll need to perform this action for each existing PMAX campaign, or any new PMAX campaigns you create in the future.
One key thing to remember - attribution tracking only starts once you install these parameters. We can't track clicks and conversions from before they're added, so get them in place as soon as possible to start collecting that valuable data.
Once connected, you'll see exactly which Google ads are driving not just clicks, but actual customers and revenue.
Stop wondering if your Google ads are working - see exactly which ones are paying for themselves and which ones aren't.