Connect Klaviyo with SegMetrics

SegMetrics gives you the ability to analyze your Klaviyo campaign performance and connect it to other data sources.

With that information, you can easily segment that data into your leads, find the automation triggers that convert to customers, understand where your most valuable leads are coming from, and more!

In This Article

  • Integration Overview
  • How to connect Klaviyo to SegMetrics
  • How to connect payment information to Klaviyo contacts
  • How much historical data is synced when you first connect Klaviyo to SegMetrics?
  • How to build a Report with Klaviyo
  • Frequently asked questions

Integration Overview

SegMetrics imports your contacts, custom fields, tags, orders and more directly from Klaviyo. SegMetrics is kept up to date with the most recent information in your Klaviyo account, to make sure you always have access to the information you need.

If you have a payment processor that doesn't connect with Klaviyo natively, we can connect that information together using the email addresses in Klaviyo. 

You don't need to import the orders or tag people in a special way: they just need to be in your Klaviyo account!

How to connect Klaviyo to SegMetrics

1) Click on the gear icon in the top right corner and then click "Integrations"

2) Once you're on the Integrations page, select the CRM list and click on Connect next to Klaviyo

3) This will open the Activation window, which is where you will be prompted to enter your Klaviyo API Key. 

4) You can find your API Key in Klaviyo by navigating to Account > Settings > API Keys and click Create API Key.

How much historical data is synced when you first connect Klaviyo to SegMetrics?

When you connect a new Klaviyo integration, all historical data from your Klaviyo account is synced.

Pro Tip: Once Klaviyo is connected and actively syncing data, we store the data that's collected in our own database. This allows us to accumulate more data over time as more data syncs are made so that you can report on more historical Klaviyo data in your SegMetrics reports.

How to connect payment information to Klaviyo contacts

If you're using Klaviyo’s payment integrations, there is nothing left to do: the payment data is integrated automatically.

But, if you do not have a payment integration with your Klaviyo account, you can integrate your payment processor with SegMetrics. We recommend using whichever payment processor can act as your single source of truth.

How to build a Report using Klaviyo data

Once your data is imported from Klaviyo, you can create reports with the data to see how each touchpoint influences your sales.

1) Click Contacts > New Report, then save it to name it

2) Select your desired filters based on dates, tags and touchpoints

3) Save it for later use or to include the data in a custom dashboard

Frequently Asked Questions

What time zone is Klaviyo data synced in?

Klaviyo data is synced in UTC. SegMetrics reports on your data based in the timezone that you set in your Account Settings.

How can I set up my email links to get click rates from my Klaviyo emails?

Klaviyo allows you to automatically add default UTM parameters to the links placed in your emails at the account level. Here is Klaviyo's help doc with more information about adding default UTMs to your Klaviyo emails.

Once you've accessed the default UTM builder in Klaviyo, go ahead and Add a custom UTM parameter and include the "seg_cid" parameter as shown in the screenshot below:

  • TM Parameter = seg_cid
  • Campaign Email Value = Klaviyo profile id
  • Flow Email Value = Klaviyo profile id  

Or, if you'd like to do this manually, use the following structure in your email links: 


Here is what the finished link should look like with the UTM parameter and value:{{Klaviyo_profile_id}}

The "seg_cid" parameter is how SegMetrics knows who is visiting the page, even if they're on a different device.

You can find more information on configuring your email links in our Improving Tracking Fidelity Page

Do I need the tracking pixel to get the data found in my Klaviyo account?

You do not need to create a Tracking Link for SegMetrics to track website visitors, it will still gather the UTM data. Tracking Links provide a simple way to get further detail of exactly which link they clicked for ads, email broadcasts, or campaigns.

To learn how to create a tracking link, click here to be taken to our URL builder quick walkthrough.

How do I create a report on my client invoices paid and cart sales found in Klaviyo?

We use the E-Commerce that comes through Klaviyo's integrations.

If you're looking to use it for more invoice paid clients then using a funnel report might be preferable, as you can set out each step that a client should take through the process (sales call, signup, invoice, payments, etc). 

To learn how to quickly create a funnel report, click here to see our funnel reporting walkthrough

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